Forget the product. Start with the go-to-mark strategy.” – Steve Jobs
The idea that if you build the right product it will sell itself is just not true. In this session, we’ll use real-life case studies to illustrate the importance of building your go-to-market strategy before you build your product. And how to leverage the same agile techniques that you do in the development process—sprints, user stories, iterations, cross functional teams and more–to create adaptive go-to-market plans right from the start.