Mobile is the largest and fastest growing platform for digital products. Mobility changes ways products and services are being built and easily enables global reach. At the same time lean and agile thinking changes software development processes and ways to analyse market potential. Surveys, personas and market studies do no longer provide the most efficient or even useful data about potential customers and market. Thus improved methods to involve potential customers in product development process are needed.
This presentation will introduce the layered product development process along with a set of methods to easily involve potential users into product development process and empower growth. With the layered method, PMs can both keep laser sharp focus on developing their product but also add efficiency in decision making when customers are heavily involved throughout the process.