We are just at the beginning of the chat bot revolution. Chat is the new mobile interface! With the average app losing 75% of active users within the first three days, it’s not only difficult to drive downloads, but also to retain users. On the other hand, user engagement on messaging platforms such as messenger, slack, telegram, whatsapp is reaching new heights. App boredom + rise of messaging is driving a paradigm shift of the decade.
Imagine ordering a cab, playing your favorite music, getting flight updates, buying new trainers – all from within your favorite messaging app!
This talk will focus on:
1. The impact of messaging apps opening up their platforms
2. Product design for conversational interfaces
3. Defining the personality of the bot
4. Different user behaviours in various messaging channels like kik, messenger, slack
Kriti will also share her own lessons learnt from building and launching the first accounting bot and key experiences from the largest Messaging Bots Community in UK.