We live in an attention economy where products or websites win by getting our time. It’s a race to the bottom of the brain stem to hijack our mind.
We’re left constantly distracted.
Either we connect, but constantly get sucked in. Or we unplug, but lose all the benefits of technology completely.
We’ve had enough. We need to restore choice.
We believe in a new kind of design, that lets us connect without getting sucked in. And disconnect, without missing something important.
And we believe in a new kind economy that’s built to help us spend time well, where products compete to help us live by our values.