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PMF 2017

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Schedule

Wednesday, 15 November 2017

 
Main Track
Expert Track
Interactive Session
08:00 - 09:00
Registration
09:00 - 09:25
Opening Speech + Speaker Pitches
09:25 - 10:10
MAIN TRACK
KEYNOTE: Unconventional Product Innovation, for the Next Billion Customers!
KEYNOTE: Ram Papatla
Vice President of Product Management
Flipkart
10:30 - 11:00
Taking Metrics to Heart: Making Google Maps a More Data-Driven Product
Rio Akasaka
Product Manager
Google
Establishing product management in a founder led company
Dave Price
VP of Product
Goeuro
Product Innovation Sprint: 5 Days to Test Your Idea (part 1)
Ilona Baier
Senior Interaction Designer
Ginetta
Sylvain Morger
UX researcher
Ginetta
11:10 - 11:40
The Journey of a Product Manager
Christopher Osborne
Director of Product
Booking.com
MVPs are Too Expensive - How Waste-Less Validation Generates Lean Insights
Tim Herbig
Head of Product
Orbit
Product Innovation Sprint: 5 Days to Test Your Idea (part 2)
Ilona Baier
Senior Interaction Designer
Ginetta
Sylvain Morger
UX researcher
Ginetta
12:00 - 12:30
If the value isn't clear the price will always be too high
Matan Bar
Head of PayPal Consumer Product Center
Paypal
Growing Fast, While Failing Fast ain’t No Option: Challenges of Platform Product Management
Stefania Leone
Product Lead
Appway
Data-driven PM: Machine Learning Design Sprint Workshop (part 1)
Inga Chen
Product Manager
Squarespace
12:50 - 13:20
Drowning in Feedback? How to Instrumentalize Customer Intelligence to Facilitate Strategic Decision Making.
Daniel Strazzulla Ortega
Product Manager
Contentful
Track+: Building data products at Zalando
Thorsten Dietzsch
Senior Product Manager
Zalando
Data-driven PM: Machine Learning Design Sprint Workshop (part 2)
Inga Chen
Product Manager
Squarespace
13:40-14:00
Midday Speech - Speaker Pitches
14:00 - 14:30
Magic in the Mayhem: Scaling Digital Product Management at a 132 Year Old Company
Patricia Morizio
Senior Product Manager, Mobile
Verzion
Design User-Centered - But Don’t Forget the Designer!
Lukas Bänninger
Product Manager
The Ergonomen Usability
Ask Me Anything with Ram Papatla (part 1)
KEYNOTE: Ram Papatla
Vice President of Product Management
Flipkart
14:50 - 15:20
Balancing Heuristics and Data
David Pier
Senior Product Manager
Skyscanner
The Testing Mindset - How to Approach Product/Market Fit
Gregor Ilg
Head of Product
etventure
Ask Me Anything with Ram Papatla (part 2)
KEYNOTE: Ram Papatla
Vice President of Product Management
Flipkart
15:40 - 16:10
Growth Through Product
Chris Long
Product Growth Lead
Shopify
Bringing Funeral Care into the 21st Century: Notes on what it's like being a PM for a Colleague-Facing Service
Andy Pipes
Head of Product Management
co-op Funeralcare
16:30 - 17:15
MAIN TRACK
KEYNOTE
KEYNOTE: Mina Radhakrishnan
Co-Founder, Different
Ex-Uber, Ex-Google, Ex-500 Startups
17:15 - 17:30
Closing Speech
17:30 - 23:00
Apéro & Evening Event

Thursday, 16 November 2017

 
Main Track
Expert Track
Interactive Session
09:00 - 09:15
Opening Speech + Speaker Pitches
09:15 - 10:00
MAIN TRACK
The New Product Manager: What it Will Take to Be Successful Tomorrow
KEYNOTE: Mark Hull
Director of Product Management
Facebook
10:15 - 10:45
Diverse Stakeholders - an Organisational Approach
Sven Grajetzki
Chief Product Officer
Delivery Hero
How to Revitalize a Product Vision and Monitor Progress with OKRs
Christoph Richter
Business Unit Head
Xing
Christian Schlüter
Team Lead Product
Xing
10 Things I Wish I Had Known before Becoming a Product Manager (part 1)
Nadia Erraji
Product Manager
Avito.ma
10:55 - 11:25
From Clash to Consensus. The Fundamentals of Effective Team Decision Making
Nabil Naghdy
Product Manager
Google
Learnings from Building Products for the Health Care Market
Stephanie Kaiser
CPO
Heartbeat Labs
10 Things I Wish I Had Known before Becoming a Product Manager (part 2)
Nadia Erraji
Product Manager
Avito.ma
11:45 - 12:15
Unify: How to Collaborate with Peers to Expand Influence and Perform Better
Rebekah Mueller
Senior Director of Product Management
Audible - Amazon
Ask Me Anything with Mark Hull (part 1)
KEYNOTE: Mark Hull
Director of Product Management
Facebook
13:25-13:40
Midday Speech + Speaker Pitches
13:40 - 14:10
The Best of Both Worlds: Combining Innovation Strategies from Hardware and Software Development
Emily Batt
Senior Product Manager
Kayak
How to Get a Product Into the Hands of “Real Users” in ONE Week
Liam Darmody
Product Manager
pivotal.io
Ask Me Anything with Mina Radhakrishnan (part 1)
KEYNOTE: Mina Radhakrishnan
Co-Founder, Different
Ex-Uber, Ex-Google, Ex-500 Startups
14:30 - 15:00
Product Management in a DevOps World
Dave Meyer
Senior Product Manager
Atlassian
Product Management Trends and Benchmarks Survey Results
Emily Tate
Senior Product Manager
Pivotal.io
Ask Me Anything with Mina Radhakrishnan (part 2)
KEYNOTE: Mina Radhakrishnan
Co-Founder, Different
Ex-Uber, Ex-Google, Ex-500 Startups
16:05 - 16:10
Closing Speech
16:10 - 17:10
Goodbye Apero!

Tuesday 14th November

09:00 - 13:00 close
https://productmanagementfestival.com/conference/workshop-%ef%bf%bccustomer-driven/
This workshop is targeted at Experienced Product Managers who either need to start new initiatives to support their company’s growth strategy – OR, have significant challenges with customer retention. This workshop is geared to quickly and simply get to core customer problems – what customers really need, how to get to those needs fast, and what to do with what you learn. We have 40+ combined years in product leadership roles in startups through Fortune 500 companies. What we excel at (and love doing) is helping teams deliver products that delight customers. Our coaching is structured to ensure that product teams are focused on what will delight the customer and how to make fast, effective decisions that are driven from real customer understanding. Our workshops are highly interactive, with focused, actionable feedback that will allow the attendee to make impactful product decisions (oh, and they’re fun!). You won’t believe how much you’ll learn in just a few hours. We’ll change the way you think and work forever. Benefits: • Re-examine your customer needs and the customer problem you’re solving - in a way that helps narrow focus and drive action • Get a deep appreciation and understanding of your customer (or prospect) through practical and inexpensive methods that enable you to move quickly. • Learn methods to run fast experiments to clarify the problem, the customer need and the potential solution Time: 3.5 hours

conference - Online Event Management with the ticketing solution from XING Events

14:00 - 18:00 close
https://productmanagementfestival.com/conference/new-product-manager-workshop/
This workshop is targeted towards new Product Managers (less than 18 months in role) to help them get a strong understanding of their customer, shape their product backlog and roadmaps to be driven from that understanding, and learn how to make every product decision customer-driven. There are three parts to this workshop:
  1. Restructure the business problem in a customer-focused way. This will help you better communicate with your team and your management, and allow you to move faster and with more clarity.
  2. Learn how to get a deep appreciation and understanding of your customer through practical and inexpensive methods. You’ll reference the output of this section every day!
  3. Understand how to do customer research quickly and effectively – and translate what you learn into insights that you can use to make product decisions.
Our workshops are highly interactive, with focused, actionable feedback that will allow the attendee to make impactful product decisions (oh, and they’re fun!). You won’t believe how much you’ll learn in just a few hours. We’ll change the way you think and work forever. Time: 3.5 hours  

conference - Online Event Management with the ticketing solution from XING Events

18:00 - 21:00 close
https://productmanagementfestival.com/conference/workshop-google-workshop-objectives-key-results-okrs/
November 14th, 18.00-21.30 CET, Google Switzerland office This invite-only interactive workshop will demonstrate the power of the OKR tool and how it can be used to align people, improve employee performance and engagement, as well as help decide on priorities and stay focused. We will share examples from Google and provide hands-on opportunities to apply OKRs in a risk-free environment. The workshop aims to equip attendees with practical knowledge that can be used in their daily work.

Agenda (subject to change):

  • 18.00 - 18.30: registration, welcome drinks
  • 18.30 - 20.00: “Objectives and Key Results (OKRs)” workshop
  • 20.00 - 21.30: networking, appetizers and drinks

Facilitators

Noam Ben-Haim

Google, Group Product Manager Ben Haim has been with Google since 2007, in Zurich since 2008. He is currently leading the Travel team in Zurich, focused on Flight Search. Prior to that Ben Haim worked on Google Maps, leading all the directions related product, including Driving Directions, Public Transit, Road Traffic and more. Ben Haim joined Google in Tel Aviv, as the first PM hired in Israel, and worked on launching products for Israel and the Middle East. Before joining Google he worked for 5 years at Mobileye, developing Vision based technologies for Driving Assistant systems. Ben Haim is a graduate of the Hebrew University, majoring in Computer Science and Cognitive Sciences, as well as the Stanford Graduate School of Business and École Polytechnique Ignite program.

Marianna Semenova

Google, Program Manager As a program manager at Google, Marianna facilitates project-related communication, balances multiple objectives and collaborates with product managers, designers and engineering teams to plan projects, define milestones, assess risks. Marianna is managing OKRs process for one of Google's orgs to help teams be effective by staying focused and ensure effective communicate with stakeholders. Before joining Google, Marianna held a COO position at Dev-Pro.net Ukraine, and was in charge of operations management, responsible for development, implementation, maintenance and improvement of the processes to ensure effective and smooth company operations. Marianna earned a bachelor's degree in Computer Science and a master's degree in Intellectual Property from the National Technical University “Kharkiv Polytechnic Institute” in Kharkiv, Ukraine.

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