Heather Samarin

Chief Product Officer

Arista MD

Heather Samarin has over 15 years experience in delighting customers through the design, development, and management of customer experiences within both B2B and B2C marketing and product management. She’s held both senior and C-Level roles at start-ups within the social gaming and healthcare markets where she lead product strategy and new product development. Before this, Heather spent over 11 years and held several senior leadership positions at Intuit Inc. Most recently, as Vice President for TurboTax Product Management, she launched their “free” business model and alternative monetization strategy through 2 new online tax products. As Director of QuickBooks Brand Management, she launched several new products targeted at the SMB market. She holds a BS in finance from California State University and an MBA in marketing from Santa Clara University