A case study with UserTesting About Deezer Deezer is a French online music streaming service. It allows users to listen to music content from record labels, as well as podcasts on various devices online or offline. Challenge Music streaming platforms have similar catalogs, interfaces, and even usage patterns among their subscribers. A main differentiator for…
We’ve all heard the term “customer-centric” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. But what if we flip the dynamic on its head? What if your customers could help actively improve…
Whilst it can be great to have 100’s of ideas a day it can be overwhelming when you realize it’s simply not possible to accomplish them all simultaneously. The same can be said for handling product backlog, feature requests and anything else you need to put together a great product. So what do you end…
Originally published on Applause’s blog here. Recent survey highlights keys to testing success for companies today Confidently releasing quality software and digital experiences quickly is much easier said than done — especially in today’s world. Why? Here are some areas to consider: QA testing teams are spread thin and can’t always thoroughly test the functionality…
As part of the Product Management team, you bridge technical and business worlds as you design technologies with creative and prolific engineers and then zoom out to lead matrix teams such as Sales, Marketing and Finance, to name a few. You have a bias for action and can break down complex problems into steps that…
The following is an excerpt adapted from Get Your Priorities Straight! The Product Manager’s Guide to Smart Product Roadmap Prioritization, our free eBook geared towards product managers facing some tough decisions as they map out the next leg of their product’s journey on their product roadmap. Get the full version for detailed advice on how…
Companies that go to market are faced with a daunting statistic: As many as 95 percent of new products fail. So where exactly do the problems fall? Are you not building the right products? Adding features without adding value? Or not getting your products in front of the right people? No matter where the problems…