AARRR! Launching New Products with the Pirate Metrics

Dave McClure’s Pirate Metrics – or AARRR – is a framework that helps startups optimise the funnel of their customers’ lifecycle from Acquisition, over Activation, Retention, Referral, to making Revenue. What if I told you that frameworks for startups help existing businesses, too?
At Doodle, we’ve started launching new scheduling tools for different scheduling cases. At the same time, we’re growing our existing business, which makes integrating the new tools into the business a moving target. In this talk, I will give an introduction to the Pirate Metrics, and explain how they can help to understand when it’s the right time to start monetising new products in existing businesses.