AARRR! Launching New Products with the Pirate Metrics

Dave McClure’s Pirate Metrics – or AARRR – is a framework that helps startups optimise the funnel of their customers’ lifecycle from Acquisition, over Activation, Retention, Referral, to making Revenue. What if I told you that frameworks for startups help existing businesses, too?

At Doodle, we’ve started launching new scheduling tools for different scheduling cases. At the same time, we’re growing our existing business. Catching up with the existing business around the popular Doodle polls is a moving target. In this talk, I will give a short introduction to Pirate Metrics, explain how we’ve used them to build our new scheduling tools and measure their health, and showcase what happens when you adapt a startup framework to an existing business to start monetization.