Why Your Agile Team Doesn’t Feel Very Agile: How a Values-Based Product Strategy Can Help

Whether designing a digital product from scratch, building on legacy or transforming non-digital products, an agile strategy is essential. It enables healthy debate, adaptable decision-making and better business outcomes. In this talk, we propose that a traditional goal-based product strategy is holding back agile teams, and that a values-based approach is needed instead. We introduce the four components of a value-based strategy, and explain why good values = good goals = good product. You’ll find this talk useful to anyone in a digital environment looking to setup or improve their agile working practices.