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Do Backends Need Product Managers?

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Justyna Walkowska Group Product Manager DeepL

Do backends need product managers? In this talk, I will cover the following main topics: backend teams’ priority struggles, data sources for backend product people, and the concept of mission teams applied to backend teams.

I will explain how a (technical) product manager can help a backend or infrastructure team, and which business metrics such teams traditionally influence. Finally, I will argue that the backend should often be treated as a product in its own right.

I will also provide practical examples of impactful product decisions that were made based on working with these teams, and the metrics they own.

Other Talks:

  • Rethinking Product Roles: The Challenge of Transforming Into a Product Organization

    Sebastian Meyer Senior Digital Product Manager Vorwerk International & Co. KmG

  • Master Discomfort, Embrace Uncertainty and Create Leaders

    Iman ElNashar eCommerce Director eXtra

    Twitter:
    @ElnasharIman
  • Why Product Managers Should Think Like an Investor

    Sascha Kropf Head of Product Management EAO AG

  • Embracing Change & Uncertainty – Learning from Improvisational Theater

    Birte Loeckel Consultant Birte Loeckel - Product and Agile Mind

  • Fantastic Data Products and How to Bootstrap Them

    Andreea Hossmann Principal Product Manager for Data, Analytics & AI Swisscom

  • How to be a Stoic Product Manager

    Abdul Rahman Senior Product Owner Porsche Experience

  • Navigating Your PM Career: What really matters

    Dave Meyer Senior Group Product Manager Atlassian

    Twitter:
    @d_meyer
  • When not to A/B test (and what alternatives you have)

    Eveline Moczko Head of Product Management Blinkist

  • The Product Hero – The Core of Product Management is You

    Gino Roberto Toro Pereira Product Manager Ably

  • Imposter Syndrome Is My Product Management Superpower

    Jon La Plante Senior Product Manager Everli

  • Ruthless Prioritization: How to build the best thing you can with what you know today

    Cassidy Fein Sr Director of Product Pendo.io

  • Successtimonies: What I Learned From Asking 100 Googlers About Their Definitions of Success

    Jeroen Kemperman Product Lead Account Security Workspace Google

  • It’s Time to Ditch ‘MVP’

    Matt Vercauteren Senior Product Manager 383 Project

  • Listen your Way to Success – the Art of Responsive Listening

    Radina Doneva Senior User Researcher Nuri

    Tanja Lau CEO/Founder Product Academy

  • AMA with Ebi Atawodi

    KEYNOTE: Ebi Atawodi Director of Product Youtube

  • AMA with Ameet Ranadive

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • How to Evaluate Your Next Career Opportunities

    Hoang Nguyen Vu Director of Product Westwing

  • The Divide That Wasn’t There: Management Lessons Across Product and Engineering

    Daniel Merriman Product Management Coach and Engineering Manager Daniel Merriman Limited

  • Demystification for Product Managers – The Art of Building Common Ground

    Daniel Sastre Garcia Lead Digital Product Manager Amadeus

  • Blazing Fast Onboarding for PMs (and how NOT to freak them out on their first week)

    Mirela Mus Founder Product People GmbH

  • Opening Keynote: Ebi Atawodi

    KEYNOTE: Ebi Atawodi Director of Product Youtube

  • Building a Global Marketplace

    Mayank Yadav Product Manager Handy

    Twitter:
    @mayankspeaks
  • New kid on the block: the evolving practice of AI product management

    Janan Guillaume VP Products Tool Watch

  • Building Successful Products For Supply Chains

    Füsun Wehrmann Head of Global Transportation Technology Wayfair

  • Opening Keynote: Ameet Ranadive

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • How to Use Business Design to Launch a Product in a Highly Regulated Market

    David Schmidt Chief Product Officer Apothera

  • The Scars and Souvenirs of a Product Reorganization

    Sorana Tania Nemeș Head of Product Athlete Experience adidas Runtastic

  • Keynote: Jennifer Liu

    KEYNOTE: Jennifer Liu SVP/Head of Product Lattice

  • Three Product Principles I Learned the Hard Way

    Rutger Coolen Head of Product Atlassian

  • Influential Storytelling for Product Managers

    Stephanie Judd Founder & Managing Partner Wolf & Heron

  • How to Fool Yourself to Product Success with Data

    Büşra Coşkuner Founder Producteer

    Twitter:
    @_beesea_
  • The Building of an Internal PM Community in an Hyper-Growth Unicorn

    Alexandre Serrurier Senior PM ManoMano

  • The Stances of the Product Manager

    Chris Lukassen Founder Product Dojo

  • Globalization and Internationalization in Product Management

    Maria Uvarova VP of Product Kiwi.com, ex-Amazon

  • How to PM a Fantasy Novel

    Laszlo de Brissac Product Manager Google Travel Sustainability Google

  • Scrappy Mixed Methods – The Resource-Strapped PM’s Guide to Getting Data-Informed

    Tom Airaksinen Product Owner PE Accounting

  • From PM to CPO: The 10 Frameworks That Helped Me Succeed

    Alfonso Fiore CPO HappyFresh

  • Why a Product Strategy is Not About Vision, Mission or a Roadmap

    Aurelian Cotuna Head of Product Swat.io

  • Story Plot, or… a Poor man’s Product Scoping Tool

    Ignatius Edwin Product Manager Vinted

  • How to Spot and Navigate Different Stages of Product Evolution

    Gopika E.M. Product Lead TIER Mobility

  • ICED Theory – How to Grow Your Infrequent Product?

    Vivek Kumar VP Product PropertyGuru

  • A Practical Approach to Product Strategy

    Nacho Bassino Director of Product XING

  • Building the Right Product, and Building it Right: Lessons from Experimentation Programs

    Elizabeth Gabster Director, Strategy & Value Advisory Optimizely

  • Establishing Product Management for a Scale Up product in Six months

    Niko van Eeghen VP Product Happeo

    Twitter:
    @nikove

    Victor Manrique Yus Head of Product Management Happeo

  • Doing Product Ops Right

    Anabela Cesário VP of Product Operations and Chief of Staff to the CPO OutSystems

  • As a PM, When Do You Decide to Introduce AI / ML in Your Product?

    Mansi Singhal Product Manager Meta

  • How Efficient Communication Can Make You a Better Product Manager

    Miruna Ursache Founder Refraiz

  • The Visual PM: Putting drawings into practice

    Julia Steier Product Manager Google

  • Powering the Metaverse

    Avinav Pashine Product Manager Meta

  • Product Management for Internal Platforms

    Mario Konschake Associate Director of Product Hello Fresh

    Jessica Ulyate Associate Director of Product Hello Fresh

  • Outcomes-Oriented Roadmap: From Vision to Reality

    Fani Bahar Senior Product Manager Snyk

    Julia Keis Product Manager

  • Culture Eats Strategy for Breakfast

    Jessica Dewald Director of Product Zalando

  • The Journey Towards Scalable Analytics and Data Platform at Hypergrowth: Lessons Learned

    Alexander Elyasov Data Product Manager Miro

  • The Art of Managing Human Factor in AI Product Development

    Yana Neykova Product Manager - COE SoftServe

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