Building Products for Granny

Never has the group of elderly grown as fast as today – an age group negligently ignored in our fast evolving digital world. This demographic change presents society with unprecedented challenges and technology innovation must be part of the solution. In recent years, this gave rise to a whole new industry: AgeTech.

At CARU we developed a market-proven AgeTech solution that enables people to remain an active part of society. We are passionate about understanding the needs of our users better every day. In this interactive session we will share our learnings from more than 200 stakeholders interviews and provide you with some hands on experience of what it means to become old(er). Come learn how to look through the AgeTech lens!

3 Key learnings for participants

– The group of elderly consumers is becoming very relevant and is extremely affluent.
– Understanding their needs is not easy; it is a bit like understanding the needs of consumers in a different culture.
– As a product manager you have to consistently look through the AgeTech lens at every step you make.