As Product Managers, we want to build great products. However, to be a great PM, you have to evaluate when and how to best enter a market (if at all). Without a strategy, your company will cease to exist.
Exceptional Product Managers know how and when to use the follow arsenal of buying, building, or borrowing rather than blinding jumping to building. A primary focus of the talk will be around helping participants understand the business strategy required to know when one should build vs borrow vs buy.
This is the short version of the 60-min workshop later in the day.