*This is a 60-minute interactive session, without any breaks during the session. *
As Product Managers, we want to build great products. However, to be a great PM, you have to evaluate when and how to best enter a market (if at all). Without a strategy, your company will cease to exist.
Exceptional Product Managers know how and when to use the follow arsenal of buying, building, or borrowing rather than blinding jumping to building. A primary focus of the workshop will be around helping participants understand the business strategy required to know when one should build vs borrow vs buy.
The workshop will consist of three twenty-minute sections. In the first session, we will teach strategic frameworks for making crucial business strategy decisions. The second section will consist of interactive case study discussions in which we challenge participants to apply the frameworks they just learned to break down how major companies like Microsoft, Facebook, and Google have used build, borrow, and buy strategies to meet their business goals. In the final twenty-minute section, we will have participants break off into smaller groups and discuss whether a build, borrow, or buy strategy would make the most strategic sense for a given scenario (e.g. Amazon wants to enter ride-sharing). We will conclude by sharing our thoughts on what the most realistic go-to-market strategy would be for the given scenarios.