Design For Life: Research Methods For PMs Hungry For Real Insight

At Latch, our founding mission is to build an infrastructure of smart lock devices, upon which we enable brand new software experiences. We call it the App Store of physical space. Our vision is that when you order a carton of orange juice when you’re away. When you get home, and open your fridge, it’s there, sitting on the middle shelf, cold. Bill gates predicted this exact scenario in an interview in the 80s.

In this talk, we’ll discuss the research and contextual inquiry methods that enable you to take big bets, and design for life. Through a rigorous process of data gathering and using qualitative data in a scientific way, we believe you can get yourself and your company bought into a vision that accurately conveys what life is like today and facilitate an ideation process that truly benefits life tomorrow. Building the wrong software product can cost you months, building the wrong hardware product can cost you years. Design for life.