Track+: Designing and Implementing an Integrated Identity Strategy

Many companies view identity as a necessary component of their digital strategy, while at the same time believing it to be unnecessarily complex, costly (both in time and resources), a distraction from core business and full of risk.

And the impact of getting identity wrong these days, results in registration abandonment (less customers) and user friction, in addition to the “traditional” issues of users not being able to access applications and services and/or security breaches. On top of this, the consequences of getting identity wrong is amplified further as the number of integrations increase. Join Adam Evans, where he will discuss how to formulate and realise an identity strategy that transcends the concept of identity simply as a way past the “front door”, into something that works in harmony with applications and services to deliver true business value. The session will concentrate on the following topics:

• What are the options when it comes to identity and should you build, or buy?

• Techniques for reducing registration abandonment and user friction.

• How to mitigate risks associated with application and user migration.

• Best practices for seamlessly integrating existing identity and business data sources.