How to Determine What Users Want to See During Onboarding, and How We Tripled Our Install-to-Trial User Conversion Rate

Over the past year at Flo, we conducted more than 300 experiments. We cracked (or so we hope) the secret to perfect user onboarding and are now working hard to achieve it.
Here are some of our best insights:
– Why a data-driven approach and UX research cannot guarantee growth, and what
can.
– What happens when the product manager is being rational, but the user is not.
– Lessons learned from our failed experiments, and how we will use these insights for further development.