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Dream Big, Go Fast and Get Personal: How We Launched the New Oura Ring – and Survived

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Mika Erkkila Senior Product Manager Oura Health

Cut back on meetings. Trust people. Don’t be afraid to start from scratch – even if the launch is just 3 months away. These are just some of the things we learned when preparing for the launch of the new Oura ring and the Oura app – the world’s most advanced wearable for improving sleep.

Other Talks:

  • Miswanting in Product Management

    Michał Parkoła Cofounder Fluid Circle

  • Using Validated Learning to Build the Right Thing

    Helena Zelem Senior Product Manager ASOS

    Paul Taylor Engineering Competency Lead ASOS

    Twitter:
    @mrpaultaylor
  • Your Customers have Customers: Design Sprint Techniques to Grow Products into Platforms

    Katrina Bautista Senior Product Designer Shopify

    Twitter:
    @katbuilt

    David Stubbs Senior Product Designer Shopify

    Twitter:
    @davekilljoy
  • Your Intention, Please!

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Working with Partners

    Lilia Gorbachik Product Manager Intermedia

  • API Product Management

    Andrea Zulian Senior Product Manager Swisscom

    Twitter:
    @winnitude

    Amancio Bouza Principal Consultant IPT

  • Ask me anything with KEYNOTE Speaker Day 2 afternoon

  • KEYNOTE: Product Manager’s Transformation Challenge towards B2B2C

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • TRACK+* Using Crowdtesting to Deliver Flawless Customer Experiences

    Jörg Heilmann Senior Solution Consultant Applause

  • How to Drive Product Discovery Success by Applying the Exploration Model in Practice

    Jan Milz Freelance Product Manager

    Twitter:
    @milez

    Nikkel Blaase Senior Product Designer Xing

    Twitter:
    @JAF_Designer
  • Ask Me Anything with Supriya Uchil

    Supriya Uchil Product technology executive, formerly Amazon.com

  • How Product Is and Is Not Like Directing a Musical

    Michael Smith Chief Product Officer Prodigy Finance

  • Nailing Measurement: a Framework for Measuring Metrics that Matter

    Josephine Lee Product Manager Atlassian

    Isha Mehta Product Manager Atlassian

    Twitter:
    @isha_mehta_
  • AI is Reshaping The World

    Christian Fehrlin Founder and CEO Deep Impact AG

  • Are You Global Launch Ready? Moving from Concept to Market

    Karina R. Jensen Managing Director and Founder Global Minds Network

    Twitter:
    @DrKarinaJensen
  • Lost in the Agile Jungle

    Christian Becker Founder & Managing Director productable

  • Start-up PM vs. Enterprise PM

    Tom Leung Director of Product Management Google

  • Product Management outside of High-Tech

    Supriya Uchil Product technology executive, formerly Amazon.com

  • Building Accessible Digital Products for 100 Million Users

    Saurabh Gupta Program Manager Microsoft

  • Rising from the Ashes- the Comeback Story of a Product

    Ambily Menon Product Lead and Software Engineering Manager Synchronoss

    Twitter:
    @ambilymenon21
  • Push Boundaries of Product Growth with Innovation Accounting

    Ilia Kuznetsov Partner ABRT Venture Fund

    Nick Mitushin Partner ABRT Holdings, SA

  • TRACK+* Identity Reinvented …or Not

    Adam Evans Senior Engineer Auth0

  • Scaling Your Product Organization

    Mark Hull Director of Product Management Facebook

  • How to Add Value to Your Product (without Any Developers)

    Ciara McDaniel Product Manager Rockall Technologies

  • Designing for Voice

    Oliver Maruda Product Owner, Emerging Channels

    Twitter:
    @marcooda
  • Pre-conference session

  • A New Romance: AI & Product Management

    Christoph Tempich Chief Data Economist inovex

    Twitter:
    @ctempich
  • The Anatomy of Influence Power (Part 2)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Just Eat: Using AI to Solve Real-World Problems for 23m Hungry Customers

    Simon Poole Head of Technology Just Eat

  • Ask Me Anything with Bert O. Schulze

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • Avoiding Product Experimentation Pitfalls

    Asa Schachar Product Engineering Manager Optimizely

  • Humans, Heat & Hygiene

    Aly Blenkin Senior Product Designer Pivotal Labs

    Twitter:
    @alyblenkin

    Ellie Ereira Senior Product Manager Pivotal Labs

    Twitter:
    @Ellieereira
  • Ask Me Anything with Kapeesh Saraf

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Building Viral Loops Into Your Product

    John Koenig Sr. Product Manager, Growth Typeform

  • Ask Me Anything with Minal Mehta

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Ask Me Anything with Michael Perry

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Stuck in the Middle: Product Managers’ Network Position in Organizations

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • Becoming a Problem Solver

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Habitat for Habits

    Bede McCarthy Director of Product Financial Times

    Twitter:
    @bedemccarthy
  • Mindful Timeout for Product Managers

    George Peterburs Teacher, coach, speaker for Mindfulness and Well-being Be in Resonance

  • KEYNOTE: Building for the Next Billion Users

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Building Software for Vulnerable People

    Kieren Dight Product Manager Atlassian

  • Hacking Sleep with Philips’ Connected SmartSleep Wearable

    Bas Giltay Principal Product Owner Mobiquity Inc - Europe

  • Why Your Users Lie to You

    Angie Born Head of Product Scope

  • Project Meets Product: Preserving Agile Product Development in Complex Projects

    Robert Schenkenfelder Product Manager Social Runtastic

  • Design For Life: Research Methods For PMs Hungry For Real Insight

    Si Dhanak Director of Product Latch

  • The Three “I”s of B2B Road Mapping

    Stefan Ritter Head of Product Ruum by SAP

    Twitter:
    @stefanritter
  • PO Imposter Syndrome

    Mehnaaz Abidi Director, Product Management Nike Digital

  • How Does a Product Manager Lead Towards a More Efficient Organisation?

    Luca Criscuolo Head of Product Outfittery

  • The Quest for Product Non-Functionality

    Yuriy Gaiduchok Global Business Transformation Lead Ciklum

  • Leadership Beats Expertise

    Emil Martinsek VP Product Management GetYourGuide

  • Treacherous Promise of A/B Testing

    Jakub Uniejewski Senior Product Manager Freelancer

  • Are You Equipped to Lead? Or Still Just Managing?

    Sherika Wynter Co-founder Thomas&Wynter R&D

  • Panel Discussion: Common Challenges of Product Executives and Why is It Important to Talk About It

  • KEYNOTE

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • “Will There be Trainings?…” Reimagine User Onboarding for Your Product (50 mins)

    Aleksandra Piwowarek Product Trainer WMS Zalando

    Matthias Noll Product Trainer WMS Zalando

  • SPECIAL EVENT: IMMERSIVE EXPERIENCE

  • Gather, Record, Measure, and Influence: Introducing the New Data Product Manager

    Amber Van Hecke Product Manager Atlassian

  • Product Principles, Setting Product Teams Up For Success

    Adrienne Tan Co-Founder Brainmates

  • Innovation & Structured Product Management

    Nuno Pires Head of Innovation GEOSATIS

  • The Learning Machine: how to Create Feedback Loops with Smart Data

    Alexandra Lung Senior Product Manager Pivotal

  • More Success with a Better Digital Customer Journey (part 2)

    Ilona Baier Senior Interaction Designer Ginetta

  • Learnings from Building Conversational E-Commerce Experiences

    Amr El-Shimi Head of Product Management Zalando SE

    Ahmed Fathalla Senior Product Manager Zalando SE

  • Searching for Fashion – a Machine Learning Saga!

    Avinav Pashine Product Manager Facebook

  • Insurance – a New Way of Interaction

    Sara Bertone Product Owner Digital Business Zurich Insurance

    Mattia Zanetti Head of Digital Business Zurich Insurance

  • Building an IoT Wearable for Cows and a Mobile App for Australian Farmers

    Marlies De Kock Co-Founder, mOOvement mOOvement @ Rabobank

  • How to Find the Best UX Strategy for my Product

    Sibylle Peuker Partner & UX Architect Zeix

  • KEYNOTE: Power of Transparency

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • TRACK+* Building Products for Growth

    Sandhya Hegde VP of Global Marketing Amplitude

  • Lessons Learned From Scale Up – Values and Culture at the Heart of Making Great Product

    Christopher Osborne Director of Product Booking.com

  • Why You Should Stop Using Product Roadmaps and Try GIST Planning

    Itamar Gilad PM & strategy consultant, author; ex-Google Gmail/YouTube PM

  • Transforming Legacy into Success

    Andreas Creten CEO MadeWithLove

  • Delighting Customers through Omni-channel Analytics

    SuiLin Yap Product Manager Facebook

  • Culture, to Change or Not to Change

    Noam Ben-Haim Group Product Manager Google

  • More Success with a Better Digital Customer Journey (part 1)

    Ilona Baier Senior Interaction Designer Ginetta

  • Building the Best Place to Play: Sony PlayStation’s Customer-centric Approach to Product Management

    Sylvain Langrand Director of Product Management PlayStation

  • The Startup Illusion: When Corporate and Startup DNA Meet

    Nesrin Elsawi Venture CPO BCG Digital Ventures

    Lida Lottko Senior Strategic Designer BCG Digital Ventures

  • Next Generation Prototyping

    Gregor Urech Partner, Senior UX Architect Zeix AG

  • Pricing as a Feature

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Using Machine Learning to Delight Users

    Laura Hamilton Group Product Manager | Head of Consumer Web Groupon

  • The End of B2B and B2C Product Management: Why It’s Now B2All

    Surbhi Dangi Senior Product Manager Amazon

  • How to Create Machine Learning Products for Edge

    Vera Serdiukova Project Manager, Advanced AI LG

  • The Anatomy of Influence Power (Part 1)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Ask Me Anything with Christian Sutherland-Wong

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • Workshop: The Influencer’s Toolkit for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Workshop: Super Powers of an Influential Storyteller for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Why Product Management Is a Good Cult

    Daniil Pavliuchkov Chief Product Officer VAI

  • How to Make a Touching Hardware for a Target Group That Doesn’t Pay (yet)

    Anna Markmann Gruenwald Senior Product Manager Credit Suisse

    Elham Mitkos Director Product Management Credit Suisse

  • How a North Star Helps Develop Better Products

    Gadi Weislovits Lahav Head of Product FT.com

  • AI as a Product – Learnings from Bringing an AI Product to Market

    Patrick Williamson Chief Product Officer Arago

  • Can ‘Connected Hardware Product’ Development Be Iterative?

    Shubham Bhattacharya Director of Strategic Portfolio Management Nagra

    Twitter:
    @shubhamb1212

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