As product discovery never follows a linear process, participants of this interactive hands-on session will be introduced to the »Exploration Model« as an exploratory framework that structures discovery activities around four overarching strategic areas: 1) Mandate Evaluation, 2) Value Partner Comprehension, 3) Sense-Making, and 4) Solution Validation. The session will show how continuous small excursions into these areas help to answer the four most critical discovery questions: Is it a good idea? Is it a real problem worth solving? Are we focussing on the right customers? Do we offer the right customer value?
In 60 minutes, demonstrated by way of practical examples and exercises, participants will learn how to put the Exploration Model into practice and turn an early idea or vision into success. Accompanied by the »Unstuck Map« – an exploratory tool to pick the right frameworks – participants will learn how to drive and master the process of building the right products for the right people, serving the right needs, and thereby creating a better business outcome.