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Product Management Festival | Defining the Future of Product Management
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The End of B2B and B2C Product Management: Why It’s Now B2All

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Surbhi Dangi Senior Product Manager Amazon

The End of B2B and B2C Product Management: Why It’s Now B2All.

Other Talks:

  • Miswanting in Product Management

    Michał Parkoła Cofounder Fluid Circle

  • The Obstacle is The Way – Learnings From Making a Hardware-enabled Medtech Product

    Laurène Racine Product Manager AVA

  • Product Innovation

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Why Product Thinking is the Future of Product Management

    Sebastian Saboune Head of Product Founders Factory

    Twitter:
    @sebsab
  • How Netflix Built an Innovative Culture

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Scaling Product Organizations Smart (60 mins)

    Tobias Quelle-Korting Head of Product & UX Digitec Galaxus AG

    Twitter:
    @tequeko
  • AMA with Gibson Biddle – How to be an Engaging Speaker

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Using Validated Learning to Build the Right Thing

    Helena Zelem Senior Product Manager ASOS

    Paul Taylor Engineering Competency Lead ASOS

    Twitter:
    @mrpaultaylor
  • Your Customers have Customers: Design Sprint Techniques to Grow Products into Platforms

    Katrina Bautista Senior Product Designer Shopify

    Twitter:
    @katbuilt

    David Stubbs Senior Product Designer Shopify

    Twitter:
    @davekilljoy
  • Game Thinking: How to Let a Product Grow and Form an Emotional Link with its Users

    Roman Rackwitz Enterprise Gaming Pioneer Centigrade GmbH

    Twitter:
    @RomanRackwitz
  • Remote Companies are Winning

    Vince Van Grootel Product Manager madewithlove

    Twitter:
    @vincevangrootel
  • Maximising Inclusion

    Kirsten Zverina Manager, Product Management Amazon

  • Your Intention, Please!

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Working with Partners

    Lilia Gorbachik Product Manager Intermedia

  • Lonely Product Manager Seeks Strong Product Network…

    Amy Uttley Product Manager Holiday Extras

    Sophie Chandler Product Manager Holiday Extras

  • API Product Management

    Andrea Zulian Senior Product Manager Swisscom

    Twitter:
    @winnitude

    Amancio Bouza Principal Consultant IPT

  • Ask me anything with KEYNOTE Speaker Day 2 afternoon

  • Panel Discussion: Recruiting PM Superstars – What do Leaders Look for in The Best Talent?

    Mark Hull Director of Product Management Facebook

  • KEYNOTE: Product Manager’s Transformation Challenge towards B2B2C

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • Breaking the Nash Equilibrium: Using Product Design to Create Political Change

    Ana Chirila Co-founder Asociatia G2

    Vlad Radu Co-founder Asociatia G2

  • TRACK+* Using Crowdtesting to Deliver Flawless Customer Experiences

    Jörg Heilmann Senior Solution Consultant Applause

  • How to Drive Product Discovery Success by Applying the Exploration Model in Practice

    Jan Milz Freelance Product Manager

    Twitter:
    @milez

    Nikkel Blaase Senior Product Designer Xing

    Twitter:
    @JAF_Designer
  • Operating Models that Drive Successful Product Organisations

    Teresa Leighty Managing Director Organisational Transformation Bushido Consulting

    Twitter:
    @tllks

    Martina Hodges-Schell Global Head of Product Design Pivotal Labs

    Twitter:
    @polaroidgrrl
  • TRACK+ Crowd Testing for Mobile Banking at Credit Suisse – Best Practices

    Ivo Meier Director Testing PB/WM Products Credit Suisse

    Jan Wolter General Manager Applause EU

  • Building Empathy & Solving Problems with Storytelling

    Sam Bradley Director of Product Management HomeAway, an Expedia Group brand 

  • Ask me Anything: Robin Simon, CPO

    Robin Simon CPO Classifieds, Marketplaces & Ventures Tamedia

  • Ask Me Anything with Supriya Uchil

    Supriya Uchil Product technology executive, formerly Amazon.com

  • Build a Movement, Not a Product!

    Andrej Safundzic Founder & Managing Director Tech4Germany

  • How Product Is and Is Not Like Directing a Musical

    Michael Smith Chief Product Officer Prodigy Finance

  • How I Failed at Changing the World (but Ended up Selling Heartbeats to NASA)

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Inside Atlassian’s Product to Platform Transition

    Rutger Coolen Group Product Manager, Jira Platform Atlassian

  • Nailing Measurement: a Framework for Measuring Metrics that Matter

    Josephine Lee Product Manager Atlassian

    Isha Mehta Product Manager Atlassian

    Twitter:
    @isha_mehta_
  • Scaling your Product Management Skills

    Scott Eblen Director of Product Management Twitter

    Twitter:
    @wseblen
  • AI is Reshaping The World

    Christian Fehrlin Founder and CEO Deep Impact AG

  • Are You Global Launch Ready? Moving from Concept to Market

    Karina R. Jensen Managing Director and Founder Global Minds Network

    Twitter:
    @DrKarinaJensen
  • Hacking Your PM Career – Workshop with Gibson Biddle

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Lost in the Agile Jungle

    Christian Becker Founder & Managing Director productable

  • Start-up PM vs. Enterprise PM

    Tom Leung Director of Product Management Google

  • Blockchain Technology and How to Develop a Product in the New Frontier

    Dena Fletcher SVP Digital Products ASCAP

  • Quick Business Strategy for Product Managers

    Aditya Agashe Program Manager and Bestselling Author Microsoft

    Neel Mehta Product Manager and Co-author Google

  • Product Management outside of High-Tech

    Supriya Uchil Product technology executive, formerly Amazon.com

  • Unlocking Growth in Competitive Marketplaces: Case Studies from Eventbrite, Lyft, and Booking

    Kristina Gibson Director of Product, New Segments Booking.com

    Twitter:
    @kristinaga
  • Psychological Safety – How Interpersonal Risk will Push your Organization to the Next Level

    Steve Tauber Technical Product Manager madewithlove

  • Building Accessible Digital Products for 100 Million Users

    Saurabh Gupta Program Manager Microsoft

  • Rising from the Ashes- the Comeback Story of a Product

    Ambily Menon Product Lead and Software Engineering Manager Synchronoss

    Twitter:
    @ambilymenon21
  • Push Boundaries of Product Growth with Innovation Accounting

    Ilia Kuznetsov Partner ABRT Venture Fund

    Nick Mitushin Partner ABRT Holdings, SA

  • Women in Product Management Europe 2019 – Award Ceremony

  • TRACK+* Identity Reinvented …or Not

    Adam Evans – Previous Speaker Senior Engineer Auth0

  • Building for 1bn Indians (60 mins)

    Mohit Jitani Product Manager Spotify

  • Scaling Your Product Organization

    Mark Hull Director of Product Management Facebook

  • How to Add Value to Your Product (without Any Developers)

    Ciara McDaniel Product Manager Rockall Technologies

  • Designing for Voice

    Oliver Maruda Product Owner, Emerging Channels

    Twitter:
    @marcooda
  • Pre-conference session

  • A New Romance: AI & Product Management

    Christoph Tempich Chief Data Economist inovex

    Twitter:
    @ctempich
  • The Anatomy of Influence Power (Part 2)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Lean Product + AI

    Karthik Patil Senior Product Manager Pivotal

    Twitter:
    @karthvp
  • Intent-Based Leadership

    KEYNOTE: L. David Marquet Captain, U.S. Navy (retired), Bestselling Author

  • A PM’s Guide to Driving Organizational Success

    Kirsten Mann Global VP Product Experience Oracle

    Twitter:
    @mannki
  • Just Eat: Using AI to Solve Real-World Problems for 23m Hungry Customers

    Simon Poole Head of Technology Just Eat

  • Product Strategy & Leadership – Workshop with Gibson Biddle

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Innovating the Core – How Product Management is Changing Oslo’s Public Transport

    Marius Rostad Head of New Products and Services Ruter

  • Workshop: Canvas Your Way to Product Vision (60 mins)

    Merissa Silk Head of Product YUNAR by Ambidexter

    Twitter:
    @merissarsilk
  • Why Running On Clouds Wasn’t a Castle in The Sky

    Thilo Brunner Head of Design On

  • From Cat Picture to UX – How a Corporate Became Less Corporate

    Robin Simon CPO Classifieds, Marketplaces & Ventures Tamedia

  • Ask Me Anything with Bert O. Schulze

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • How to Achieve Outcome-Thinking in Product Management Using Impact Mapping (60 mins)

    Tim Herbig Product Management Coach & Consultant Herbig.co

    Twitter:
    @herbigt
  • Avoiding Product Experimentation Pitfalls

    Asa Schachar Product Engineering Manager Optimizely

  • Humans, Heat & Hygiene

    Aly Blenkin Senior Product Designer Pivotal Labs

    Twitter:
    @alyblenkin

    Ellie Ereira Senior Product Manager Pivotal Labs

    Twitter:
    @Ellieereira
  • From 0 to 100: Starting a New Product Management Role at “Ludicrous” Speed

    Shobhit Chugh Product Manager Google

    Twitter:
    @shobhitchugh
  • Ask Me Anything with Kapeesh Saraf

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Building Viral Loops Into Your Product

    John Koenig Sr. Product Manager, Growth Typeform

  • Ask Me Anything with Minal Mehta

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Ask Me Anything with Michael Perry

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Stuck in the Middle: Product Managers’ Network Position in Organizations

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • Becoming a Problem Solver

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Habitat for Habits

    Bede McCarthy Director of Product Financial Times

    Twitter:
    @bedemccarthy
  • Value Engineering: How to Influence Buying Decisions and Ensure a Best-in-Class Customer Experience!

    Gayatri Gopal Product Manager SAP SE

    Twitter:
    @G3Gopal
  • Mindful Timeout for Product Managers

    George Peterburs Teacher, coach, speaker for Mindfulness and Well-being Be in Resonance

  • KEYNOTE: Building for the Next Billion Users

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Building Software for Vulnerable People

    Kieren Dight Product Manager Atlassian

  • Hacking Sleep with Philips’ Connected SmartSleep Wearable

    Bas Giltay Principal Product Owner Mobiquity Inc - Europe

  • Personal Growth – the Essence of Your Product Career

    Kristina Walcker-Mayer Product Lead N26 Group

  • Everything will be Digital?

    Dainius Kniuksta Digital Product Manager Maersk Digital, A. P. Moller-Maersk group

    Twitter:
    @dainiuskniuksta
  • Why Your Users Lie to You

    Angie Born Head of Product Scope

  • The Scientific Method: Hypothesis-Driven Product Management

    Vijay Rangarajan Product Lead, Facebook Business Platform Facebook

  • Project Meets Product: Preserving Agile Product Development in Complex Projects

    Robert Schenkenfelder Product Manager Social Runtastic

  • Design For Life: Research Methods For PMs Hungry For Real Insight

    Si Dhanak Director of Product Latch

  • How to Deliver a Powerful Product Story for Every Audience (60 mins)

    Connie Kwan CEO and Chief Storyteller Product Maestro

    Twitter:
    @Conniekwan_
  • The Three “I”s of B2B Road Mapping

    Stefan Ritter Head of Product Ruum by SAP

    Twitter:
    @stefanritter
  • PO Imposter Syndrome

    Mehnaaz Abidi Director, Product Management Nike Digital

  • How Does a Product Manager Lead Towards a More Efficient Organisation?

    Luca Criscuolo Head of Product Outfittery

  • The Quest for Product Non-Functionality

    Yuriy Gaiduchok Global Business Transformation Lead Ciklum

  • Leadership Beats Expertise

    Emil Martinsek VP Product Management GetYourGuide

  • Treacherous Promise of A/B Testing

    Jakub Uniejewski Senior Product Manager Freelancer

  • Well-Placed Carrots Instead of Sticks: How Swisscom Used Behavioral Sciences to (Again) become Service Leader in Collections

    Elizabeth Immer Behavioral Insights Lead/Sr. UX Consultant Ergonomen

    Mathias Aeschimann Head of Development, Strategy and Billing Swisscom

  • Are You Equipped to Lead? Or Still Just Managing?

    Sherika Wynter Co-founder Thomas&Wynter R&D

  • Identity Myths and Where to Find Them

    Adam Evans Enterprise Sales Manager Auth0

  • Panel Discussion: Common Challenges of Product Executives and Why is It Important to Talk About It

  • KEYNOTE

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Managing Long-Term Products in a Short-Term World

    Stefania Leone Head of Platform  Appway

  • “Will There be Trainings?…” Reimagine User Onboarding for Your Product (50 mins)

    Aleksandra Piwowarek Product Trainer WMS Zalando

    Matthias Noll Product Trainer WMS Zalando

  • SPECIAL EVENT: IMMERSIVE EXPERIENCE

  • Turning Data Into Revenue – Monetizing Data Assets

    Bettina Goerner Managing Director Data Products Springer Nature

  • Innovate and Collaborate with SAP: Roundtable Discussion

    Erica Lailhacar VP Partner Solutions Business Development SAP

    Twitter:
    @EricaLailhacar

    Diogo Baptista Partner Innovation Presales Director, EMEA & MEE SAP

  • Forecasting the Future – Principles for Building Innovative Products

    KEYNOTE: Shilpa Sarkar Product Manager Instagram

  • Gather, Record, Measure, and Influence: Introducing the New Data Product Manager

    Amber Van Hecke Product Manager Atlassian

  • Product Principles, Setting Product Teams Up For Success

    Adrienne Tan Co-Founder Brainmates

  • Innovation & Structured Product Management

    Nuno Pires Head of Innovation GEOSATIS

  • AMA Shilpa Sarkar

    KEYNOTE: Shilpa Sarkar Product Manager Instagram

  • Think Before You Build and Fake It Till You Make It

    Marta Skassa Product Manager Zalando

  • The Learning Machine: how to Create Feedback Loops with Smart Data

    Alexandra Lung Senior Product Manager Pivotal

  • HERE BE DRAGONS / Product, Discovery, and how not to mess it up

    Randy Silver Director, Insider Insight Motivate Design

    Twitter:
    @randy_silver
  • More Success with a Better Digital Customer Journey (part 2)

    Ilona Baier Senior Interaction Designer Ginetta

  • Product Innovations: How to Drive Those in Product Team and External Crowd

    Nati Nazar Director of Business Analysis Office SoftServe

    Oksana Krykun Associate Director of Product Management Office SoftServe

    Twitter:
    @Hvylka
  • Learnings from Building Conversational E-Commerce Experiences

    Amr El-Shimi Head of Product Management Zalando SE

    Ahmed Fathalla Senior Product Manager Zalando SE

  • Searching for Fashion – a Machine Learning Saga!

    Avinav Pashine Product Manager Facebook

  • How to Think About AI as a PM

    Patrick Tsao VP of Products Getsafe

  • The Art of Avoiding Cognitive Biases

    Anton Genkin Senior Product Manager Atlassian

  • Treat Your Career Like You Treat Your Product

  • Insurance – a New Way of Interaction

    Sara Bertone Product Owner Digital Business Zurich Insurance

    Mattia Zanetti Head of Digital Business Zurich Insurance

  • Inside Atlassian’s Product to Platform Transition

    Rutger Coolen Group Product Manager, Jira Platform Atlassian

  • Building an IoT Wearable for Cows and a Mobile App for Australian Farmers

    Marlies De Kock Co-Founder, mOOvement mOOvement @ Rabobank

  • Improvise Your Way to a Good Product

    Amogh Sarda Product Manager Intercom

    Twitter:
    @amoghito
  • How to Find the Best UX Strategy for my Product

    Sibylle Peuker Partner & UX Architect Zeix

  • KEYNOTE: Power of Transparency

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • TRACK+* Building Products for Growth

    Sandhya Hegde VP of Global Marketing Amplitude

  • Lessons Learned From Scale Up – Values and Culture at the Heart of Making Great Product

    Christopher Osborne Director of Product Booking.com

  • Why You Should Stop Using Product Roadmaps and Try GIST Planning

    Itamar Gilad PM & strategy consultant, author; ex-Google Gmail/YouTube PM

  • Building Products for Granny

    Susanne Droescher Co-CEO, Head of Product CARU AG

  • Transforming Legacy into Success

    Andreas Creten CEO MadeWithLove

  • Evolving Enterprise: Top 3 Instruments to Relaunch your Company with New Value Proposition (60 mins)

    Nick Mitushin Partner ABRT Holdings, SA

    Anatoly Korotkov Managing Partner Innate Methods Inc.

  • The Thing About Autonomous Teams

    Graham Paterson CPO Catapult

    Twitter:
    @graywinpat
  • Develop your Empathy to Build a Successful Product Team (60 mins)

    Baptiste Picard Senior Product Manager Pivotal Labs

  • Delighting Customers through Omni-channel Analytics

    SuiLin Yap Product Manager Facebook

  • Culture, to Change or Not to Change

    Noam Ben-Haim Group Product Manager Google

  • More Success with a Better Digital Customer Journey (part 1)

    Ilona Baier Senior Interaction Designer Ginetta

  • Why Artificial Intelligence Needs Product Sense

    Amin Bashi Director Product Management CareGuide

  • Dream Big, Go Fast and Get Personal: How We Launched the New Oura Ring – and Survived

    Mika Erkkila Senior Product Manager Oura Health

  • Building the Best Place to Play: Sony PlayStation’s Customer-centric Approach to Product Management

    Sylvain Langrand Director of Product Management PlayStation

  • The Startup Illusion: When Corporate and Startup DNA Meet

    Nesrin Elsawi Venture CPO BCG Digital Ventures

    Lida Lottko Senior Strategic Designer BCG Digital Ventures

  • Next Generation Prototyping

    Gregor Urech Partner, Senior UX Architect Zeix AG

  • Discover the Product.Sprint (60 mins)

    Benoit Rosier Co-founder Hubvisory

    Martin Canton-Lauga Co-founder Hubvisory

  • Pricing as a Feature

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Building Products Internal Teams Love

    Mostafa Nageeb Senior Product Manager Zalando

    Twitter:
    @mostafanageeb
  • TRACK+ Feature-less Roadmaps

    Mike Ottavi-Brannon Principal Product Manager Amplitude

  • Using Machine Learning to Delight Users

    Laura Hamilton Group Product Manager | Head of Consumer Web Groupon

  • SRPM – Site Reliability Product Management

    Benjamin Knofe Senior Product Manager Contentful

    Twitter:
    @bknofe
  • How to Hire and Grow Your PM Team into Heroes

    Daniil Pavliuchkov Chief Product Officer VAI

  • Open Panel Discussion

  • Do No Harm

    Emilie Lindström Product Manager Outfittery

  • Panel Discussion: How To Be a Global Product Manager

    Kirsten Mann Global VP Product Experience Oracle

    Twitter:
    @mannki
  • Effectively Collaborating with a Founder Product CEO

    Niko van Eeghen VP Marketing & Product Management Vaadin

    Twitter:
    @nikove
  • How to Create Machine Learning Products for Edge

    Vera Serdiukova Project Manager, Advanced AI LG

  • Tailoring a Global Product while Putting Local Customer Value First

    Elke Guhl Director Ownership Solutions Electrolux

  • AARRR! Launching New Products with the Pirate Metrics

    Büşra Coşkuner Senior Product Manager Doodle

    Twitter:
    @_beesea_
  • From 1 to 1B: How being a PM Changes (and Stays the Same!) as a Product Scales

    KEYNOTE: Jacob Bank Director of of Product Management Google

  • Business Strategy for Product Managers: Market Entry Strategies (60 mins)

    Aditya Agashe Program Manager and Bestselling Author Microsoft

    Neel Mehta Product Manager and Co-author Google

  • Coaching Sessions

  • The Anatomy of Influence Power (Part 1)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • CLOSING KEYNOTE TBA

  • Ask Me Anything with Christian Sutherland-Wong

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • Workshop: The Influencer’s Toolkit for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • TRACK+ Product Management in a Connected World – Building Products Collaboratively

    Maria Parpou Managing Director, Commercial Product Barclaycard

    Twitter:
    @MariaParpou
  • (Re-)Finding Product-Market-SALES Fit, a Tale of Learning the Hard Way

    Nina Schneider Head of Solutions and Products Appway

    Twitter:
    @nimisc
  • Workshop: Super Powers of an Influential Storyteller for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Why Product Management Is a Good Cult

    Daniil Pavliuchkov Chief Product Officer VAI

  • Panel Discussion: Common Challenges Faced by Product Executives (and the program that can help)!

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • OKR – 3 Letters for Effective Product Organisations

    Tim Herbig Product Management Coach & Consultant Herbig.co

    Twitter:
    @herbigt
  • Previous session cont’d with NO break

  • Find and Follow Your North Star KPI

    Reto Laemmler Co-Founder and CEO TestingTime

    Twitter:
    @rlaemmler

    Cosima LeFranc Head of Product TestingTime

  • How to Make a Touching Hardware for a Target Group That Doesn’t Pay (yet)

    Anna Markmann Gruenwald Senior Product Manager Credit Suisse

    Elham Mitkos Director Product Management Credit Suisse

  • Lessons from Building ML-Based Products

    Karin Schoefegger Product Manager Google

  • How a North Star Helps Develop Better Products

    Gadi Weislovits Lahav Head of Product FT.com

  • AI as a Product – Learnings from Bringing an AI Product to Market

    Patrick Williamson Chief Product Officer Arago

  • Can ‘Connected Hardware Product’ Development Be Iterative?

    Shubham Bhattacharya Director of Strategic Portfolio Management Nagra

    Twitter:
    @shubhamb1212
  • Copycats, Badly Drawn Cartoons & Greek Yoghurt – How We Succeeded in Value Proposition

    Christian Becker Product Manager GEA

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