This talk is for B2B product teams transitioning from product market fit to scale up phase at start-ups or in an established business.
As products transition to a scale up phase they need to solve some problems:
- Transition from sales driven to a strategy driven
- Organizing your teams around the strategy
- Establish a predictable cadence
This is critical to achieve differentiation, a happy customer base, but also to prevents teams from burnout.
We will talk through the key components that need to be put in place and will additionally share learnings, and reflect on how we would have done this differently in hindsight.