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Evolution and Revolution: The Creation of Sato Code

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Francesca Aliotta Founder

Managing a product is a continuous evolution process: with every new release, the product gets better. At Sato Code, we decided to go for a revolution: we created a new gaming experience from scratch. Our ingredients: Dan Brown’s storytelling, Pokémon Go technology, and the real-world experience from escape rooms.
With no market, no competition, and no previous experience, we went through a lot of trial and error. A lot of failure and learning. Over the years, we switched between evolutionary development and radically reprogram the product from zero. This talk shares our experience of this process.

Other Talks:

  • Rethinking Product Roles: The Challenge of Transforming Into a Product Organization

    Sebastian Meyer Senior Digital Product Manager Vorwerk International & Co. KmG

  • The Art and Science of Moving Any Metric

    Varun Sharma Product Lead Google

  • Stop Worrying About ‘Faster Horses’

    Desiree Popelka User Experience Researcher and Design Thinking Specialist Credit Suisse

  • How Mobile changes the game in Product Management?

    Sandy Castagna Lublink Head of Mobile Product SeLoger Group

  • Master Discomfort, Embrace Uncertainty and Create Leaders

    Iman ElNashar eCommerce Director eXtra

    Twitter:
    @ElnasharIman
  • PMF 2049: What is Our Future?

    Kirsten Zverina Founder/Product Manager Abethos Ventures

  • Killing Me Softly: Is Pricing Quietly Holding Back Your Product?

    Marcos Rivera Founder and President Pricing i/o

  • Simplify C-Level-Funded Roadmap Alignments in Scaling Product Organizations

    Tobias Quelle Head of Product Online-Shops & User Experience Digitec Galaxus AG

    Twitter:
    @tequeko
  • Product Management in a Pandemic Crisis

    Saurabh Gupta Senior Product Manager AirAsia Digital

  • Why Product Managers Should Think Like an Investor

    Sascha Kropf Head of Product Management EAO AG

  • How I Used No-Code Tools to Save 10k€/Month

    Isabel Gárate CPO and Co-Founder

  • Covid-19 Strengthened Our Product Market Fit. Here’s How We Responded

    Ruth Wood Product Marketing Manager Beekeeper AG

  • Embracing Change & Uncertainty – Learning from Improvisational Theater

    Birte Loeckel Consultant Birte Loeckel - Product and Agile Mind

  • Using AI to Accelerate Product Prototyping

    Florian van Schreven COO Uizard Technologies

  • Fantastic Data Products and How to Bootstrap Them

    Andreea Hossmann Principal Product Manager for Data, Analytics & AI Swisscom

  • Building the Perfect PM: A Model for Professional Development

    Greg Prickril Co-founder https://www.career.pm

  • How to be a Stoic Product Manager

    Abdul Rahman Senior Product Owner Porsche Experience

  • Navigating Your PM Career: What really matters

    Dave Meyer Senior Group Product Manager Atlassian

    Twitter:
    @d_meyer
  • When not to A/B test (and what alternatives you have)

    Eveline Moczko Head of Product Management Blinkist

  • You are Biased and So is Your Data

    Sorana Tania Nemeș Head of Product Athlete Experience adidas Runtastic

  • The Product Hero – The Core of Product Management is You

    Gino Roberto Toro Pereira Product Manager Ably

  • Product Market Fit is Science, not Art!

    Edik Mitelman Director AutoCAD Mobile

  • Imposter Syndrome Is My Product Management Superpower

    Jon La Plante Senior Product Manager Everli

  • Ruthless Prioritization: How to build the best thing you can with what you know today

    Cassidy Fein Sr Director of Product Pendo.io

  • Fireside Chat with Scott Belsky, Chief Product Officer at Adobe

    KEYNOTE: Scott Belsky Chief Product Officer Adobe

  • Making Better Product Decisions Using The Confidence Meter

    Itamar Gilad Founder; ex-Google Gmail/YouTube PM Product Front

  • AMA with Matt Henderson

    KEYNOTE: Matt Henderson Business Lead EMEA Stripe

  • Successtimonies: What I Learned From Asking 100 Googlers About Their Definitions of Success

    Jeroen Kemperman Product Lead Account Security Workspace Google

  • Lessons Learned from Working on 3 Machine Learning Powered Products

    Shambhavi Pandey Founder, Ex Sr. Product Manager @Amazon) Mentor Me Good

  • The “Talking Tech” Toolkit

    Morgan McCunn Senior Product Manager Shopify

  • It’s Time to Ditch ‘MVP’

    Matt Vercauteren Senior Product Manager 383 Project

  • The Visual PM Toolbox (presentation)

    Julia Steier Product Manager Google

  • Inventing The Future

    Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Listen your Way to Success – the Art of Responsive Listening

    Radina Doneva Senior User Researcher Nuri

    Tanja Lau CEO/Founder Product Academy

  • Scaling Success: How to Build & Grow Your Product Team

    Shay Howe VP of Platform Strategy ActiveCampaign

  • AMA with Ebi Atawodi

    KEYNOTE: Ebi Atawodi Director of Product Youtube

  • The Multicultural Elephant in the Business Communication Living Room (interactive part 1)

    Miruna Ursache Founder Refraiz

  • AMA with Ameet Ranadive

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • The Hippocratic Oath of Product Leaders

    Radhika Dutt Author of Radical Product Thinking Radical Product

  • AMA with Vivienne Sung

    KEYNOTE: Vivienne Sung VP Product Bumble

    AMA with Vivienne Sung

  • Re-Platform and Re-Design Together: a Competitive Advantage

    Omar Moling Product Management Lead Beekeeper

  • How to Evaluate Your Next Career Opportunities

    Hoang Nguyen Vu Director of Product Westwing

  • Entrepreneurial Skills That PMs are Missing and How to Get Them

    Yael Arbel Senior Product Manager Natural Intelligence

  • The Divide That Wasn’t There: Management Lessons Across Product and Engineering

    Daniel Merriman Product Management Coach and Engineering Manager Daniel Merriman Limited

  • Product Design by Behavioral Economics

    Michael Hänni Digital Product Lead Viseca

    Reto Blum Choice Architect

  • Demystification for Product Managers – The Art of Building Common Ground

    Daniel Sastre Garcia Lead Digital Product Manager Amadeus

  • Building a Product the Whole Company Must Adopt

    Robert Stephenson Technical Product Manager Spotify

  • Blazing Fast Onboarding for PMs (and how NOT to freak them out on their first week)

    Mirela Mus Founder Product People GmbH

  • Opening Keynote: Ebi Atawodi

    KEYNOTE: Ebi Atawodi Director of Product Youtube

  • Building a Global Marketplace

    Mayank Yadav Product Manager Handy

    Twitter:
    @mayankspeaks
  • Prioritizing High-Impact Features – Critical Thinking Beyond Popular Methods

    Adelina Mihala Senior Product Manager Wallapop

  • New kid on the block: the evolving practice of AI product management

    Janan Guillaume VP Products Tool Watch

  • Building Successful Products For Supply Chains

    Füsun Wehrmann Head of Global Transportation Technology Wayfair

  • Opening Keynote: Ameet Ranadive

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • To Find a Hidden Gem; Separating Noises and Voices of Customer Feedback

    Krishna Malik Lead Product Manager Xfers

  • Career Path Development, or: How to Keep Up with Your Maturing Team

    Robert Schenkenfelder Head of Digital Product Management Epitome, ex-adidas Runtastic

  • How to Use Business Design to Launch a Product in a Highly Regulated Market

    David Schmidt Chief Product Officer Apothera

  • Aligning Product and Engineering: Avoiding Dissent, Disappointment and Despair

    Tanya Cordrey Director, former Chief Digital Officer of the Guardian AKF Partners

  • Building a Global Marketplace Product

    Mayank Yadav Product Lead Facebook (Meta)

  • How to have the hard conversations that get you promoted faster

    KEYNOTE: Vivienne Sung VP Product Bumble

  • Managing Infrequent Products is Challenging. Do You Have a Playbook?

    Vivek Kumar VP Product PropertyGuru

  • Just Draw it. Why PMs Should Draw More & How to Get Started

    Julia Steier Product Manager Google

  • The Scars and Souvenirs of a Product Reorganization

    Sorana Tania Nemeș Head of Product Athlete Experience adidas Runtastic

  • Inspire! Get Teams and Stakeholders Excited and Behind Your Product Vision and Roadmap: a PlayStation Story.

    Sylvain Langrand Sr. Director of Product Management PlayStation

  • Lessons from How We Transitioned from Projects to Products.

    Leon Barrett Product Director 383

  • Keynote: Jennifer Liu

    KEYNOTE: Jennifer Liu SVP/Head of Product Lattice

  • Three Product Principles I Learned the Hard Way

    Rutger Coolen Head of Product Atlassian

  • Omni Channel Product Strategy

    Savitha Ajitraj Group Product Manager PayPal

  • A Tale of Innovation

    Dana Ritter Senior Product Manager Google

  • How a Shattered Skull Taught This Product Manager to Be OK with Ambiguity

    Denise Jones Director of Product

  • The Multicultural Elephant in the Business Communication Living Room (interactive part 2)

    Miruna Ursache Founder Refraiz

  • Influential Storytelling for Product Managers

    Stephanie Judd Founder & Managing Partner Wolf & Heron

  • Leadership as a Product

    Ekaterina Garbaruk Monnot Product Director Pleo

  • How to Fool Yourself to Product Success with Data

    Büşra Coşkuner Founder Producteer

    Twitter:
    @_beesea_
  • The Science of Product Experiments

    Jacob George Head of Product Founders Factory

  • How to Tell Your Story to Potential Employers

    Connie Kwan VP Product, Storyteller Product Maestro

  • The Building of an Internal PM Community in an Hyper-Growth Unicorn

    Alexandre Serrurier Senior PM ManoMano

  • Building Invisible Features that Delight Customers

    Vidhu Sharma Senior Product Manager Atlassian

  • When Curious George Met Product to Hack Growth!

    Jasjit Singh Associate Director, Dealer Experience & Platform Monetisation

  • The Stances of the Product Manager

    Chris Lukassen Founder Product Dojo

  • Strategy as a Product

    Dominik Mayr Programm Manager Strategy Implementation Finnova

  • Difficult Conversations – How to Face The Talks You Would Like to Avoid Most

    Hoang Nguyen Vu Director of Product Westwing

  • TRACK+ Making Product Decisions

    Sultan Seitbekov Lead Product Manager Miro

  • Globalization and Internationalization in Product Management

    Maria Uvarova VP of Product Kiwi.com, ex-Amazon

  • Moving an On-prem Product to the Cloud – a Product Management Roller-coaster

    Adriana Ispas Lead Product Manager Appway

    Christian Estler Senior Product Manager Appway

  • How We Implemented 6-Week Delivery Cycles Across 10+ Product Teams

    Daniil Pavliuchkov Senior Product Manager TIER

  • 1000 to 200 – Our Downhill Battle to Get on Top of the Product Backlog

    Thomas Berszieck Head of Product Management fotograf.de / GotPhoto

  • How to PM a Fantasy Novel

    Laszlo de Brissac Product Manager Google Travel Sustainability Google

  • How to Fail Fast and Learn Faster in a Startup

    Lucia Collara Product lead / consultant Mobiquity

  • Building Products and Teams

    KEYNOTE Cait O’Riordan Chief Product and Information Officer FinancialTimes

  • How to Address the Gaps in your Data

    Paris-Anne O’Shea Associate Product Manager Google

  • Reinventing Established Products – and How to Shift the Organisation, Processes and Mindset Accordingly

    Jan Erik Schwitters Director Product Xing

  • Scrappy Mixed Methods – The Resource-Strapped PM’s Guide to Getting Data-Informed

    Tom Airaksinen Product Owner PE Accounting

  • How I Successfully Hired, Trained and Managed over 50 Product Managers

    Benoît Rosier Co-founder & CPO Hubvisory

  • Value Nurturing is the New Sales

    Andrey Mikhaylyuk Product Director Flo

  • Hacking Your PM Career During COVID Workshop with Gibson Biddle

  • Making Better Product Decisions: Decoupling Bad Luck from Bad Decision-Making (1 hour)

    Anna Zawilska Product Manager Suvera

  • Impact Matters: Build Products with Empathy and Leave Your Biases Behind

    Alexandra Lung Head of Product Aircall

  • From PM to CPO: The 10 Frameworks That Helped Me Succeed

    Alfonso Fiore CPO HappyFresh

  • How to Turn “Product Mindset” Into Successful Teams

    Patrick Tsao Founding CEO Musaic

  • Building All-Star Product Teams

    Amit Fulay VP of Product Microsoft

  • Think Like a Product Manager

    Ken Sandy Lecturer and Industry Fellow Center of Entrepreneurship and Technology, University of California, Berkeley

  • Lean Patent Canvas 4 Innovators

    An Cosaert Innovation strategist Inquirendi

  • Why a Product Strategy is Not About Vision, Mission or a Roadmap

    Aurelian Cotuna Head of Product Swat.io

  • Ask Not What Your Engineers Can Do For You, but What You Can Do For Your Engineers

    Beata Kupiec Product Manager Relativity

  • Evidence Based Idea Management – How to Decide to Reject and Idea, Build or Experiment

    Büşra Coşkuner Founder Producteer

    Twitter:
    @_beesea_
  • KEYNOTE VS

    KEYNOTE: Vivienne Sung VP Product Bumble

  • Augment Your Product Team’s Intelligence with EI

    Amin Bashi Chief Product Officer Bloom

  • Story Plot, or… a Poor man’s Product Scoping Tool

    Ignatius Edwin Product Manager Vinted

  • THE CORONA FIGHTERS: What PMs Can Actually Deliver During the Meltdown

    Kateryna Portmann Senior Product Manager Hocoma AG

  • How to Apply Best Practices from Venture Industry to Revitalize and Grow Your Product Portfolio

    Nick Mitushin Co-Founder & President Innate Methods Inc.

  • “It’s Not About The Water Cooler!” -Relationship Counselling for The Remote PM

    Daniel Merriman Product Management Coach and Engineering Manager Daniel Merriman Limited

  • How to Spot (and Escape) a Failing Product Strategy Before It’s Too Late

    Gopika E.M. Product Lead TIER Mobility

  • How to Spot and Navigate Different Stages of Product Evolution

    Gopika E.M. Product Lead TIER Mobility

  • From Vision to Reality -or How You Can Ensure that R&D Delivers What You Want

    Simon Haerdi Head of Development, Innovation Pre-Projects Helbling Technik AG

  • ICED Theory – How to Grow Your Infrequent Product?

    Vivek Kumar VP Product PropertyGuru

  • Product Market Fit is Science, Not Art!

    Edik Mitelman Director AutoCAD Mobile

  • Replacing the Flagship Mouse in a Mouse Company – Learnings on Decision Making

    Jean-Christophe Hemes Head of Product & Innovation Logitech

  • Building Marketplace Products and Measuring Trust

    Sam Bradley Director of Product Management HomeAway, an Expedia Group brand 

  • How to Inspire Your Team and Give Them Purpose: The Story of The Success of the Rubber Ducks!

    Nicholas Maddy Head of Consumer Product homegate.ch

  • Retrospective on Building a Platform: Looking into Challenges Beyond Theory

    Ekaterina Garbaruk Monnot Product Director Pleo

  • Product Futurist

    KEYNOTE: Ram Papatla Vice President of Global Experiences Booking.com

    Twitter:
    @rampapatla
  • Do Backends Need Product Managers?

    Justyna Walkowska Group Product Manager DeepL

  • Life Transitions in Product Management: Moving from IC to People Management & Coaching

    Katerina Suchkova Group Product Manager 15Five

  • How to Determine What Users Want to See During Onboarding, and How We Tripled Our Install-to-Trial User Conversion Rate

    Andrey Mikhaylyuk VP Product Flo Health

  • Video Helps the Audio Star

    Nesrine Changuel Product Manager Google

  • Processes that Streamline Product Management

    Sultan Seitbekov Lead Product Manager Miro

  • A Practical Approach to Product Strategy

    Nacho Bassino Director of Product XING

  • Bringing New Ideas to the Old Guard

    Jon La Plante Senior Product Manager Everli

  • Re-learn Driving Every Time You Want to Drive Innovation

    Stéphane Vincent Strategic Innovation ublox

  • Building the Right Product, and Building it Right: Lessons from Experimentation Programs

    Elizabeth Gabster Director, Strategy & Value Advisory Optimizely

  • Three Things I Learnt From Failing at Startups

    Abhi Chaudhuri Product Manager Google

  • Establishing Product Management for a Scale Up product in Six months

    Niko van Eeghen VP Product Happeo

    Twitter:
    @nikove

    Victor Manrique Yus Head of Product Management Happeo

  • The Feedback Machine – How to Get Constant Feedback for Your (B2B) Product

    Lars Haßler Head of Product Management Sastrix

  • Keynote: Leading when the Floor is Lava

    KEYNOTE: Radha Narayan Senior Product Manager Google

  • TRACK+ Rediscovering Your Core Value Proposition (a conversation with Ilya Blokh from Blinkist)

    John Cutler Head of Product Research and Education Amplitude

    Twitter:
    @@johncutlefish

    Ilya Blokh Director of Product Management Blinkist

  • A Product Manager’s guide to Open Source projects

    Ori Bendet Director of Product Management Checkmarx

  • Track+: Designing and Implementing an Integrated Identity Strategy

    Adam Evans Solutions Engineer Manager Auth0

  • Doing Product Ops Right

    Anabela Cesário VP of Product Operations and Chief of Staff to the CPO OutSystems

  • Five Roadblocks in Product Management Careers

    Shobhit Chugh Product Manager Google

    Twitter:
    @shobhitchugh
  • Product Lessons Learned from Amazon, Google, and Stripe

    KEYNOTE: Matt Henderson Business Lead EMEA Stripe

  • Why Your Agile Team Doesn’t Feel Very Agile: How a Values-Based Product Strategy Can Help

    Luke Gallimore Head of Product Management Monstarlab

  • As a PM, When Do You Decide to Introduce AI / ML in Your Product?

    Mansi Singhal Product Manager Meta

  • The Core of Product Management is You, the Product Hero

    Gino Roberto Toro Pereira Product Manager Ably

  • How Efficient Communication Can Make You a Better Product Manager

    Miruna Ursache Founder Refraiz

  • The Visual PM (workshop 1 hour)

    Julia Steier Product Manager Google

  • KEYNOTE BD

    KEYNOTE: Bharati Dalela Head of Data Product Ebay Classifieds Group

  • The Visual PM (interactive part 2)

    Julia Steier Product Manager Google

  • How to Build Internal Platform Products: Strategy and Lessons Learned

    Priyanka Shetty Product Manager Twitter

  • TRACK+ The Power of Centralised Identity

    Adam Evans Solutions Engineer Manager Auth0

  • The Visual PM: Putting drawings into practice

    Julia Steier Product Manager Google

  • What Do Human Rights Have to Do With Product Management?

    KEYNOTE: Grace Danciu Group Product Manager Google

  • Powering the Metaverse

    Avinav Pashine Product Manager Meta

  • Disruptive Innovations: Building PlayStation 5

    Sylvain Langrand Sr. Director of Product Management PlayStation

  • Strategy as a Product

    Dominik Mayr Programm Manager Strategy Implementation Finnova

  • Product Management for Internal Platforms

    Mario Konschake Associate Director of Product Hello Fresh

    Jessica Ulyate Associate Director of Product Hello Fresh

  • Track+: Building Products with a User-Centric Mindset

    Krish Ramachandran Chief Revenue Officer Europe and South America Netcore Cloud GmbH

  • Redesigning your Product Management role

    Shobhit Chugh Product Manager Google

    Twitter:
    @shobhitchugh
  • TRACK+ Persona Driven Testing Approach to Drive the Future of Urban Mobility

    Patrick Gross Engineering Lead Mobimeo

  • Track+: Amplitude Fireside Chat: How Productboard Uses Digital Product Analytics to Build Excellent Products

    Sven Ehlhardt Account Executive DACH Amplitude

    Miroslav Remias Senior Product Manager Productboard

  • Outcomes-Oriented Roadmap: From Vision to Reality

    Fani Bahar Senior Product Manager Snyk

    Julia Keis Product Manager

  • Track+: Quantitative Data is a Shadow: Shed Light on the Product with Real Human Insight

    Harrison Gilmore Senior Product Manager, Panel Group UserTesting

  • Scrappy to Scale: Growth Tactics and Strategies to Usher Your Product Through Any Phase

    Prerna Singh Senior Director of Product Meetup

  • Culture Eats Strategy for Breakfast

    Jessica Dewald Director of Product Zalando

  • The Importance of Product Strategy and How to Get it Right in a Remote Setting

    Francesca Cortesi CPO Hemnet

  • How Productboard uses Digital Product Analytics to build excellent products

  • Unlocking Your Superpower – How to Find Your Specialization

    Hoang Nguyen Vu Director of Product Westwing

  • The Journey Towards Scalable Analytics and Data Platform at Hypergrowth: Lessons Learned

    Alexander Elyasov Data Product Manager Miro

  • Opening Keynote

    KEYNOTE: Matt Henderson Business Lead EMEA Stripe

  • How Stripe Validates Ideas for New Products — an Introduction to Customer Problem Stack Ranking

    Daniel Kyne Co-Founder & CEO OpinionX

  • Customer Experience v/s Security

    Sandesh Patil Senior Product Manager Technical Amazon

  • Radical Product Thinking Your Way to a Strategic Role as a Product Leader

    Radhika Dutt Author of Radical Product Thinking Radical Product

  • TRACK+ The Modern Data Stack: Your Ticket to Product Analytics Expertise

    Matt Smith Strategic Customer Success Manager Mixpanel

  • The Art of Managing Human Factor in AI Product Development

    Yana Neykova Product Manager - COE SoftServe

  • Fostering a Learning Organization

    Tanja Lau CEO/Founder Product Academy

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