The Feedback Machine – How to Get Constant Feedback for Your (B2B) Product

Every product team wants to build products that users love. But many teams, especially in a B2B context, don’t have enough, if at all, contact to real users/customers.

Learn how to get help from customer-facing teams to get your team in front of customers and users. Learn how to practice your interview skills to get real insights. To make this actionable you have to share these insights with the entire company. Get tips on automating it, so you won’t go crazy.

In this presentation I’ll share my experience in building the culture and processes to enable product teams to work in a customer/user-centric way.