Game Thinking: How to Let a Product Grow and Form an Emotional Link with its Users

We all know companies with long-term successful products, but nevertheless, it happens again and again that competitors suddenly pass them by. One possible reason for this development is based on the following question: While the customer and their needs have evolved, how have the company’s products evolved with them? How do you get a product or product suite to evolve with the customer and meet their needs at all times? The secret to achieving this lies in a fundamentally new mindset: by consistently applying Game Thinking and an Enterprise Gaming methodology during the product life cycle.
Game Thinking means to support the homo ludens‘ with all the insights gained from research plus the experiences of the game industry in his real-life situations. Gamification expert Roman Rackwitz shows, which approaches can be used to develop product landscapes that offer your customers unique and playful user experiences – and thus sustainably bind them to your company.