Product Managers are all about solving unmet needs for customers and creating business value. But how do you do that when you’re focused on maintaining a product in the market? Or if you’re buried under a backlog? If you’re tasked with coming up with new ideas, have lots of great ideas and want to see your company grow – this workshop is for you.
In this workshop, participants will learn how to clearly articulate a new customer problem, they’ll learn how to deeply understand the customer and their needs, and they’ll learn scrappy techniques to quickly learn and validate their idea. We’ll teach innovation methods that are particularly relevant and useful for Product Managers. Participants will use these techniques to understand how to source many new ideas internally and externally, narrow down and prioritize to a specific area, quickly create concepts and learn from customers. We also cover how a Product Manager can effectively champion innovation within any organization. This workshop is designed for any product manager looking to bring new ideas into an existing product or wish to launch new products.
- Persuasively articulate the customer problem in a way that connects with your team and influences upper management.
- Get a deep appreciation and understanding of the customer through practical and inexpensive methods that enable you to move fast.
- Learn new techniques to source and test new idea and enable you to confidently focus efforts.
- Get simple, powerful templates to help you learn, focus and communicate effectively
conference – Online Event Management with the ticketing solution from XING Events