Are You Global Launch Ready? Moving from Concept to Market

An international and networked business environment is demanding increased product innovation across cultures and functions. Lack of team innovation and collaboration often translate to failed concepts and poor sales performance in mature and emerging markets. How will leaders and teams ensure global readiness for creating and introducing new concepts to international markets? If you’re responsible for launching international products, test your readiness and learn about the key drivers for leading and facilitating project collaboration in a global, culturally diverse and digitally connected world.