Building a new business inside a large organisation is just as exciting as working on an early stage startup. Want to hear how Booking.com has built new marketplace businesses such as Global Flights, Global Experiences? Yes, it is possible to come up with a new idea complementing your core business. Turns out some things do remain constant, cherry picking the seed team, transferring product context, appeal to the core business and using the rest of the company when it comes to scaling.
From this talk we hope you will walk away with:
– Better understanding of a New Business vs New Features
– Equipped to inform your teams with best practices and a craft toolkit
– Promoting strong insights driven culture for building new or adjacent businesses