ICED Theory – How to Grow Your Infrequent Product?

Infrequently used products are inherently difficult to build and grow. To make matters worse, companies often have limited visibility into whether or not users of their infrequent products “close their transaction ex in case of job or dating or property app”.

This means that product leaders need to consider how to deal with limited visibility on the front-end (i.e., not knowing when the user will arrive to the product) and limited visibility on the back-end (i.e., not knowing whether the user got the intended value from the product).

In the presentation we will discuss a playbook to manage and grow infrequent products especially strategies to deal with infrequency.