Impact Matters: Build Products with Empathy and Leave Your Biases Behind

“The biggest deficit that we have in our society and in the world right now is an empathy deficit”.

Empathy requires us to put aside our culture, opinions and worldview in order to truly understand other people. But most of the times, empathy is blinded by our own biases. We’re trapped in assumptions and in the need to be right and it constantly hurts our view on the world around us and the impact of the products we are building.

What makes a product great is not simply doing research and listening to the user. It is hearing the user with empathy and without biases. And acknowledging and eliminating biases is one of the hardest and most important tasks when building products today and we can all continuously get better at it.

This session will make you become more aware of how you ask questions, you listen and you take product decisions.
I will tell a series of short stories on how to truly understand and empathise with our users and i will go trough the traits of an empathic observer and the tools that we can use to gain a deep understanding of the people for whom you are building the product.