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Product Management Festival | Defining the Future of Product Management

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Insurance – a New Way of Interaction

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Sara Bertone Product Owner Digital Business Zurich Insurance

Mattia Zanetti Head of Digital Business Zurich Insurance

It’s not that we don’t have enough technologies around to deliver real added value to our clients along their customer journey. It is about the art of linking all the technologies together and make sure the mindset of a company follows.
We came up with a vision of how to solve the puzzle and implement this one technology. Marketing automation and digital interaction build the pillars of the explorative way, for defining a new benchmark in the insurance industry. We strongly believe that services will trigger sales more than the products itself.
More than the right tools we need to shape the culture of a company and its attitude to digital transformation. We need to set-up structured processes and working methodologies in order to be agile and get fast decisions. Going down the path and create a new way of interaction brings success stories and learnings, we want to share our insights on both with the audience.

Other Talks:

  • Miswanting in Product Management

    Michał Parkoła Cofounder Fluid Circle

  • Using Validated Learning to Build the Right Thing

    Helena Zelem Senior Product Manager ASOS

    Paul Taylor Engineering Competency Lead ASOS

    Twitter:
    @mrpaultaylor
  • Your Customers have Customers: Design Sprint Techniques to Grow Products into Platforms

    Katrina Bautista Senior Product Designer Shopify

    Twitter:
    @katbuilt

    David Stubbs Senior Product Designer Shopify

    Twitter:
    @davekilljoy
  • Your Intention, Please!

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Working with Partners

    Lilia Gorbachik Product Manager Intermedia

  • API Product Management

    Andrea Zulian Senior Product Manager Swisscom

    Twitter:
    @winnitude

    Amancio Bouza Principal Consultant IPT

  • Ask me anything with KEYNOTE Speaker Day 2 afternoon

  • KEYNOTE: Product Manager’s Transformation Challenge towards B2B2C

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • TRACK+* Using Crowdtesting to Deliver Flawless Customer Experiences

    Jörg Heilmann Senior Solution Consultant Applause

  • How to Drive Product Discovery Success by Applying the Exploration Model in Practice

    Jan Milz Freelance Product Manager

    Twitter:
    @milez

    Nikkel Blaase Senior Product Designer Xing

    Twitter:
    @JAF_Designer
  • Ask Me Anything with Supriya Uchil

    Supriya Uchil Product technology executive, formerly Amazon.com

  • How Product Is and Is Not Like Directing a Musical

    Michael Smith Chief Product Officer Prodigy Finance

  • Nailing Measurement: a Framework for Measuring Metrics that Matter

    Josephine Lee Product Manager Atlassian

    Isha Mehta Product Manager Atlassian

    Twitter:
    @isha_mehta_
  • AI is Reshaping The World

    Christian Fehrlin Founder and CEO Deep Impact AG

  • Are You Global Launch Ready? Moving from Concept to Market

    Karina R. Jensen Managing Director and Founder Global Minds Network

    Twitter:
    @DrKarinaJensen
  • Lost in the Agile Jungle

    Christian Becker Founder & Managing Director productable

  • Start-up PM vs. Enterprise PM

    Tom Leung Director of Product Management Google

  • Product Management outside of High-Tech

    Supriya Uchil Product technology executive, formerly Amazon.com

  • Building Accessible Digital Products for 100 Million Users

    Saurabh Gupta Program Manager Microsoft

  • Rising from the Ashes- the Comeback Story of a Product

    Ambily Menon Product Lead and Software Engineering Manager Synchronoss

    Twitter:
    @ambilymenon21
  • Push Boundaries of Product Growth with Innovation Accounting

    Ilia Kuznetsov Partner ABRT Venture Fund

    Nick Mitushin Partner ABRT Holdings, SA

  • TRACK+* Identity Reinvented …or Not

    Adam Evans Senior Engineer Auth0

  • Scaling Your Product Organization

    Mark Hull Director of Product Management Facebook

  • How to Add Value to Your Product (without Any Developers)

    Ciara McDaniel Product Manager Rockall Technologies

  • Designing for Voice

    Oliver Maruda Product Owner, Emerging Channels

    Twitter:
    @marcooda
  • Pre-conference session

  • A New Romance: AI & Product Management

    Christoph Tempich Chief Data Economist inovex

    Twitter:
    @ctempich
  • The Anatomy of Influence Power (Part 2)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Just Eat: Using AI to Solve Real-World Problems for 23m Hungry Customers

    Simon Poole Head of Technology Just Eat

  • Ask Me Anything with Bert O. Schulze

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • Avoiding Product Experimentation Pitfalls

    Asa Schachar Product Engineering Manager Optimizely

  • Humans, Heat & Hygiene

    Aly Blenkin Senior Product Designer Pivotal Labs

    Twitter:
    @alyblenkin

    Ellie Ereira Senior Product Manager Pivotal Labs

    Twitter:
    @Ellieereira
  • Ask Me Anything with Kapeesh Saraf

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Building Viral Loops Into Your Product

    John Koenig Sr. Product Manager, Growth Typeform

  • Ask Me Anything with Minal Mehta

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Ask Me Anything with Michael Perry

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Stuck in the Middle: Product Managers’ Network Position in Organizations

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • Becoming a Problem Solver

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Habitat for Habits

    Bede McCarthy Director of Product Financial Times

    Twitter:
    @bedemccarthy
  • Mindful Timeout for Product Managers

    George Peterburs Teacher, coach, speaker for Mindfulness and Well-being Be in Resonance

  • KEYNOTE: Building for the Next Billion Users

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Building Software for Vulnerable People

    Kieren Dight Product Manager Atlassian

  • Hacking Sleep with Philips’ Connected SmartSleep Wearable

    Bas Giltay Principal Product Owner Mobiquity Inc - Europe

  • Why Your Users Lie to You

    Angie Born Head of Product Scope

  • Project Meets Product: Preserving Agile Product Development in Complex Projects

    Robert Schenkenfelder Product Manager Social Runtastic

  • Design For Life: Research Methods For PMs Hungry For Real Insight

    Si Dhanak Director of Product Latch

  • The Three “I”s of B2B Road Mapping

    Stefan Ritter Head of Product Ruum by SAP

    Twitter:
    @stefanritter
  • PO Imposter Syndrome

    Mehnaaz Abidi Director, Product Management Nike Digital

  • How Does a Product Manager Lead Towards a More Efficient Organisation?

    Luca Criscuolo Head of Product Outfittery

  • The Quest for Product Non-Functionality

    Yuriy Gaiduchok Global Business Transformation Lead Ciklum

  • Leadership Beats Expertise

    Emil Martinsek VP Product Management GetYourGuide

  • Treacherous Promise of A/B Testing

    Jakub Uniejewski Senior Product Manager Freelancer

  • Are You Equipped to Lead? Or Still Just Managing?

    Sherika Wynter Co-founder Thomas&Wynter R&D

  • Panel Discussion: Common Challenges of Product Executives and Why is It Important to Talk About It

  • KEYNOTE

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • “Will There be Trainings?…” Reimagine User Onboarding for Your Product (50 mins)

    Aleksandra Piwowarek Product Trainer WMS Zalando

    Matthias Noll Product Trainer WMS Zalando

  • SPECIAL EVENT: IMMERSIVE EXPERIENCE

  • Gather, Record, Measure, and Influence: Introducing the New Data Product Manager

    Amber Van Hecke Product Manager Atlassian

  • Product Principles, Setting Product Teams Up For Success

    Adrienne Tan Co-Founder Brainmates

  • Innovation & Structured Product Management

    Nuno Pires Head of Innovation GEOSATIS

  • The Learning Machine: how to Create Feedback Loops with Smart Data

    Alexandra Lung Senior Product Manager Pivotal

  • More Success with a Better Digital Customer Journey (part 2)

    Ilona Baier Senior Interaction Designer Ginetta

  • Learnings from Building Conversational E-Commerce Experiences

    Amr El-Shimi Head of Product Management Zalando SE

    Ahmed Fathalla Senior Product Manager Zalando SE

  • Searching for Fashion – a Machine Learning Saga!

    Avinav Pashine Product Manager Facebook

  • Building an IoT Wearable for Cows and a Mobile App for Australian Farmers

    Marlies De Kock Co-Founder, mOOvement mOOvement @ Rabobank

  • How to Find the Best UX Strategy for my Product

    Sibylle Peuker Partner & UX Architect Zeix

  • KEYNOTE: Power of Transparency

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • TRACK+* Building Products for Growth

    Sandhya Hegde VP of Global Marketing Amplitude

  • Lessons Learned From Scale Up – Values and Culture at the Heart of Making Great Product

    Christopher Osborne Director of Product Booking.com

  • Why You Should Stop Using Product Roadmaps and Try GIST Planning

    Itamar Gilad PM & strategy consultant, author; ex-Google Gmail/YouTube PM

  • Transforming Legacy into Success

    Andreas Creten CEO MadeWithLove

  • Delighting Customers through Omni-channel Analytics

    SuiLin Yap Product Manager Facebook

  • Culture, to Change or Not to Change

    Noam Ben-Haim Group Product Manager Google

  • More Success with a Better Digital Customer Journey (part 1)

    Ilona Baier Senior Interaction Designer Ginetta

  • Dream Big, Go Fast and Get Personal: How We Launched the New Oura Ring – and Survived

    Mika Erkkila Senior Product Manager Oura Health

  • Building the Best Place to Play: Sony PlayStation’s Customer-centric Approach to Product Management

    Sylvain Langrand Director of Product Management PlayStation

  • The Startup Illusion: When Corporate and Startup DNA Meet

    Nesrin Elsawi Venture CPO BCG Digital Ventures

    Lida Lottko Senior Strategic Designer BCG Digital Ventures

  • Next Generation Prototyping

    Gregor Urech Partner, Senior UX Architect Zeix AG

  • Pricing as a Feature

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Using Machine Learning to Delight Users

    Laura Hamilton Group Product Manager | Head of Consumer Web Groupon

  • The End of B2B and B2C Product Management: Why It’s Now B2All

    Surbhi Dangi Senior Product Manager Amazon

  • How to Create Machine Learning Products for Edge

    Vera Serdiukova Project Manager, Advanced AI LG

  • The Anatomy of Influence Power (Part 1)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Ask Me Anything with Christian Sutherland-Wong

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • Workshop: The Influencer’s Toolkit for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Workshop: Super Powers of an Influential Storyteller for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Why Product Management Is a Good Cult

    Daniil Pavliuchkov Chief Product Officer VAI

  • How to Make a Touching Hardware for a Target Group That Doesn’t Pay (yet)

    Anna Markmann Gruenwald Senior Product Manager Credit Suisse

    Elham Mitkos Director Product Management Credit Suisse

  • How a North Star Helps Develop Better Products

    Gadi Weislovits Lahav Head of Product FT.com

  • AI as a Product – Learnings from Bringing an AI Product to Market

    Patrick Williamson Chief Product Officer Arago

  • Can ‘Connected Hardware Product’ Development Be Iterative?

    Shubham Bhattacharya Director of Strategic Portfolio Management Nagra

    Twitter:
    @shubhamb1212

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