Insurance – a New Way of Interaction
It’s not that we don’t have enough technologies around to deliver real added value to our clients along their customer journey. It is about the art of linking all the technologies together and make sure the mindset of a company follows.
We came up with a vision of how to solve the puzzle and implement this one technology. Marketing automation and digital interaction build the pillars of the explorative way, for defining a new benchmark in the insurance industry. We strongly believe that services will trigger sales more than the products itself.
More than the right tools we need to shape the culture of a company and its attitude to digital transformation. We need to set-up structured processes and working methodologies in order to be agile and get fast decisions. Going down the path and create a new way of interaction brings success stories and learnings, we want to share our insights on both with the audience.