Learnings from Building Conversational E-Commerce Experiences

Conversational interfaces are the new frontier of online commerce, with customers now demanding a highly personalised shopping experience that is tailored to their needs. Platforms like Facebook Messenger and Google Assistant represent an opportunity for e-commerce players to engage customers in ways that were previously impossible. Drawing on their extensive experience of building the Zalando Deal Finder on Google Assistant and Zalando Bot on Facebook Messenger, Amr and Ahmed will take the audience on a journey of lessons learned, mistakes made and best practices in creating an effective conversational bot. We will share tips on how to choose the best customer problems that fit conversational platforms, how to create an engaging user experience, define effective marketing and retention strategies and measure impact through quantitative analytics.