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Lessons from Building ML-Based Products

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Karin Schoefegger Product Manager Google

Two in five ‘AI startups’ essentially have no AI, mega-survey of nearly 3,000 upstarts found recently. Wait? What? Are they just pretending but not delivering?

In my talk I share lessons learned from my own experience as PM applying ML to solve user problems. ML based products differ significantly from traditional products – i.e. they may not always have deterministic behaviour, even produce counter-intuitive results and have different operational need. In short: they require a different mindset, different skills.

Getting the basics: What’s AI vs ML? When do I need ML?
Getting into the weeds: What does MVP mean for an ML based product? How do I operate an ML based product? What’s technical debt in the ML world?
Getting practical: How do I best present the results of fancy ML based predictions to users? Fairness for ML, what’s that? How do I collect user feedback?

Other Talks:

  • The Obstacle is The Way – Learnings From Making a Hardware-enabled Medtech Product

    Laurène Racine Product Manager AVA

  • Product Innovation

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Why Product Thinking is the Future of Product Management

    Sebastian Saboune Head of Product Founders Factory

    Twitter:
    @sebsab
  • How Netflix Built an Innovative Culture

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Scaling Product Organizations Smart (60 mins)

    Tobias Quelle-Korting Head of Product & UX Digitec Galaxus AG

    Twitter:
    @tequeko
  • AMA with Gibson Biddle – How to be an Engaging Speaker

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Game Thinking: How to Let a Product Grow and Form an Emotional Link with its Users

    Roman Rackwitz Enterprise Gaming Pioneer Centigrade GmbH

    Twitter:
    @RomanRackwitz
  • Remote Companies are Winning

    Vince Van Grootel Product Manager madewithlove

    Twitter:
    @vincevangrootel
  • Maximising Inclusion

    Kirsten Zverina Manager, Product Management Amazon

  • Lonely Product Manager Seeks Strong Product Network…

    Amy Uttley Product Manager Holiday Extras

    Sophie Chandler Product Manager Holiday Extras

  • Panel Discussion: Recruiting PM Superstars – What do Leaders Look for in The Best Talent?

    Mark Hull Director of Product Management Facebook

  • Breaking the Nash Equilibrium: Using Product Design to Create Political Change

    Ana Chirila Co-founder Asociatia G2

    Vlad Radu Co-founder Asociatia G2

  • Operating Models that Drive Successful Product Organisations

    Teresa Leighty Managing Director Organisational Transformation Bushido Consulting

    Twitter:
    @tllks

    Martina Hodges-Schell Global Head of Product Design Pivotal Labs

    Twitter:
    @polaroidgrrl
  • TRACK+ Crowd Testing for Mobile Banking at Credit Suisse – Best Practices

    Ivo Meier Director Testing PB/WM Products Credit Suisse

    Jan Wolter General Manager Applause EU

  • Building Empathy & Solving Problems with Storytelling

    Sam Bradley Director of Product Management HomeAway, an Expedia Group brand 

  • Ask me Anything: Robin Simon, CPO

    Robin Simon CPO Classifieds, Marketplaces & Ventures Tamedia

  • Build a Movement, Not a Product!

    Andrej Safundzic Founder & Managing Director Tech4Germany

  • How I Failed at Changing the World (but Ended up Selling Heartbeats to NASA)

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Inside Atlassian’s Product to Platform Transition

    Rutger Coolen Group Product Manager, Jira Platform Atlassian

  • Scaling your Product Management Skills

    Scott Eblen Director of Product Management Twitter

    Twitter:
    @wseblen
  • Hacking Your PM Career – Workshop with Gibson Biddle

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Blockchain Technology and How to Develop a Product in the New Frontier

    Dena Fletcher SVP Digital Products ASCAP

  • Quick Business Strategy for Product Managers

    Aditya Agashe Program Manager and Bestselling Author Microsoft

    Neel Mehta Product Manager and Co-author Google

  • Unlocking Growth in Competitive Marketplaces: Case Studies from Eventbrite, Lyft, and Booking

    Kristina Gibson Director of Product, New Segments Booking.com

    Twitter:
    @kristinaga
  • Psychological Safety – How Interpersonal Risk will Push your Organization to the Next Level

    Steve Tauber Technical Product Manager madewithlove

  • Women in Product Management Europe 2019 – Award Ceremony

  • Building for 1bn Indians (60 mins)

    Mohit Jitani Product Manager Spotify

  • Lean Product + AI

    Karthik Patil Senior Product Manager Pivotal

    Twitter:
    @karthvp
  • Intent-Based Leadership

    KEYNOTE: L. David Marquet Captain, U.S. Navy (retired), Bestselling Author

  • A PM’s Guide to Driving Organizational Success

    Kirsten Mann Global VP Product Experience Oracle

    Twitter:
    @mannki
  • Product Strategy & Leadership – Workshop with Gibson Biddle

    KEYNOTE: Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Innovating the Core – How Product Management is Changing Oslo’s Public Transport

    Marius Rostad Head of New Products and Services Ruter

  • Workshop: Canvas Your Way to Product Vision (60 mins)

    Merissa Silk Head of Product YUNAR by Ambidexter

    Twitter:
    @merissarsilk
  • Why Running On Clouds Wasn’t a Castle in The Sky

    Thilo Brunner Head of Design On

  • From Cat Picture to UX – How a Corporate Became Less Corporate

    Robin Simon CPO Classifieds, Marketplaces & Ventures Tamedia

  • How to Achieve Outcome-Thinking in Product Management Using Impact Mapping (60 mins)

    Tim Herbig Product Management Coach & Consultant Herbig.co

    Twitter:
    @herbigt
  • From 0 to 100: Starting a New Product Management Role at “Ludicrous” Speed

    Shobhit Chugh Product Manager Google

    Twitter:
    @shobhitchugh
  • Value Engineering: How to Influence Buying Decisions and Ensure a Best-in-Class Customer Experience!

    Gayatri Gopal Product Manager SAP SE

    Twitter:
    @G3Gopal
  • Personal Growth – the Essence of Your Product Career

    Kristina Walcker-Mayer Product Lead N26 Group

  • Everything will be Digital?

    Dainius Kniuksta Digital Product Manager Maersk Digital, A. P. Moller-Maersk group

    Twitter:
    @dainiuskniuksta
  • The Scientific Method: Hypothesis-Driven Product Management

    Vijay Rangarajan Product Lead, Facebook Business Platform Facebook

  • How to Deliver a Powerful Product Story for Every Audience (60 mins)

    Connie Kwan CEO and Chief Storyteller Product Maestro

    Twitter:
    @Conniekwan_
  • Well-Placed Carrots Instead of Sticks: How Swisscom Used Behavioral Sciences to (Again) become Service Leader in Collections

    Elizabeth Immer Behavioral Insights Lead/Sr. UX Consultant Ergonomen

    Mathias Aeschimann Head of Development, Strategy and Billing Swisscom

  • Identity Myths and Where to Find Them

    Adam Evans Enterprise Sales Manager Auth0

  • Managing Long-Term Products in a Short-Term World

    Stefania Leone Head of Platform  Appway

  • Turning Data Into Revenue – Monetizing Data Assets

    Bettina Goerner Managing Director Data Products Springer Nature

  • Innovate and Collaborate with SAP: Roundtable Discussion

    Erica Lailhacar VP Partner Solutions Business Development SAP

    Twitter:
    @EricaLailhacar

    Diogo Baptista Partner Innovation Presales Director, EMEA & MEE SAP

  • Forecasting the Future – Principles for Building Innovative Products

    KEYNOTE: Shilpa Sarkar Product Manager Instagram

  • AMA Shilpa Sarkar

    KEYNOTE: Shilpa Sarkar Product Manager Instagram

  • Think Before You Build and Fake It Till You Make It

    Marta Skassa Product Manager Zalando

  • HERE BE DRAGONS / Product, Discovery, and how not to mess it up

    Randy Silver Director, Insider Insight Motivate Design

    Twitter:
    @randy_silver
  • Product Innovations: How to Drive Those in Product Team and External Crowd

    Nati Nazar Director of Business Analysis Office SoftServe

    Oksana Krykun Associate Director of Product Management Office SoftServe

    Twitter:
    @Hvylka
  • How to Think About AI as a PM

    Patrick Tsao VP of Products Getsafe

  • The Art of Avoiding Cognitive Biases

    Anton Genkin Senior Product Manager Atlassian

  • Treat Your Career Like You Treat Your Product

  • Inside Atlassian’s Product to Platform Transition

    Rutger Coolen Group Product Manager, Jira Platform Atlassian

  • Improvise Your Way to a Good Product

    Amogh Sarda Product Manager Intercom

    Twitter:
    @amoghito
  • Building Products for Granny

    Susanne Droescher Co-CEO, Head of Product CARU AG

  • Evolving Enterprise: Top 3 Instruments to Relaunch your Company with New Value Proposition (60 mins)

    Nick Mitushin Partner ABRT Holdings, SA

    Anatoly Korotkov Managing Partner Innate Methods Inc.

  • The Thing About Autonomous Teams

    Graham Paterson CPO Catapult

    Twitter:
    @graywinpat
  • Develop your Empathy to Build a Successful Product Team (60 mins)

    Baptiste Picard Senior Product Manager Pivotal Labs

  • Why Artificial Intelligence Needs Product Sense

    Amin Bashi Director Product Management CareGuide

  • Discover the Product.Sprint (60 mins)

    Benoit Rosier Co-founder Hubvisory

    Martin Canton-Lauga Co-founder Hubvisory

  • Building Products Internal Teams Love

    Mostafa Nageeb Senior Product Manager Zalando

    Twitter:
    @mostafanageeb
  • TRACK+ Feature-less Roadmaps

    Mike Ottavi-Brannon Principal Product Manager Amplitude

  • SRPM – Site Reliability Product Management

    Benjamin Knofe Senior Product Manager Contentful

    Twitter:
    @bknofe
  • How to Hire and Grow Your PM Team into Heroes

    Daniil Pavliuchkov Chief Product Officer VAI

  • Open Panel Discussion

  • Do No Harm

    Emilie Lindström Product Manager Outfittery

  • Panel Discussion: How To Be a Global Product Manager

    Kirsten Mann Global VP Product Experience Oracle

    Twitter:
    @mannki
  • Effectively Collaborating with a Founder Product CEO

    Niko van Eeghen VP Marketing & Product Management Vaadin

    Twitter:
    @nikove
  • Tailoring a Global Product while Putting Local Customer Value First

    Elke Guhl Director Ownership Solutions Electrolux

  • AARRR! Launching New Products with the Pirate Metrics

    Büşra Coşkuner Senior Product Manager Doodle

    Twitter:
    @_beesea_
  • From 1 to 1B: How being a PM Changes (and Stays the Same!) as a Product Scales

    KEYNOTE: Jacob Bank Director of of Product Management Google

  • Business Strategy for Product Managers: Market Entry Strategies (60 mins)

    Aditya Agashe Program Manager and Bestselling Author Microsoft

    Neel Mehta Product Manager and Co-author Google

  • Coaching Sessions

  • CLOSING KEYNOTE TBA

  • TRACK+ Product Management in a Connected World – Building Products Collaboratively

    Maria Parpou Managing Director, Commercial Product Barclaycard

    Twitter:
    @MariaParpou
  • (Re-)Finding Product-Market-SALES Fit, a Tale of Learning the Hard Way

    Nina Schneider Head of Solutions and Products Appway

    Twitter:
    @nimisc
  • Panel Discussion: Common Challenges Faced by Product Executives (and the program that can help)!

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • OKR – 3 Letters for Effective Product Organisations

    Tim Herbig Product Management Coach & Consultant Herbig.co

    Twitter:
    @herbigt
  • Previous session cont’d with NO break

  • Find and Follow Your North Star KPI

    Reto Laemmler Co-Founder and CEO TestingTime

    Twitter:
    @rlaemmler

    Cosima LeFranc Head of Product TestingTime

  • Copycats, Badly Drawn Cartoons & Greek Yoghurt – How We Succeeded in Value Proposition

    Christian Becker Product Manager GEA

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    • Side Events – PMF Europe 2019
    • PHOTOS ’18
    • Themes
  • Buy ticket

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