Product managers have an unbelievable number of methods at their hand to develop products in a customer centric and agile way. But instead of being a help to push that controversial topic into their organizations, the increasing differentiation itself has become a problem:
In the jungle of methods there is no clear guidance anymore what agile product management is actually about and how it can be implemented. Without a clear agile plan and vision though, product managers are easy prey for traditional management approaches. The talk shows how product managers can structure agility effectively to get out of the jungle.