How to Make a Touching Hardware for a Target Group That Doesn’t Pay (yet)

What to try as a product manager when building a hardware, firmware and app in an industry with lots of restrictions? When targeting children (age 0 – 12) in the financial services industry, the challenge was not only to understand the digital abilities and needs of young users, but to disrupt the traditional hardware market in an environment that is semi-agile at its best. It is all about entering new territories, define your team structure within the enterprise, define what agile means for you, motivate your team over long periods of time and generate new income sources.