Making Marketplaces Magical

The world of Hogwarts may be nothing more than imagination, but a great marketplace makes for truly marvellous experiences. But what makes those experiences extraordinary? Beautifully designed consumer products are certainly an important part of this story. However, the answer goes well beyond an exceptional app. It’s the unique combination of wizardry across operations, product, engineering, design and customer service that really creates an amazing marketplace. And whether or not you’re in a traditional two-sided marketplace, the ideas that can go into making magical marketplaces apply broadly across products and industries.