How Mobile changes the game in Product Management?
Mobile is not just a platform or a channel, it’s a way of thinking that impacts the everyday life of product managers, designers, developers. When we recall ‘ mobile’ on product management the first things that come to mind are ‘ specific’ or ‘expertise’ in the best case, ‘ adaptation to desktop’ for the worst case. What’s really behind the “ Mobile 1st” approach on the product side? We we’ll try to explore the mobile mindset that challenges the traditional role of product manager, looking at the continuous race versus obsolescence and new trends, the lifecycle management ( adaptation rate on Apps, double runs on several versions, devices, OS and screens follow up….), the HR component with product management career path and the juggle with the expertise evolution, but also day to day organization and conceiving the best product on the market ( UX, growth and revenue). How conversion, revenue and retention are different in mobile product management?