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MVPs are Too Expensive – How Wasteless Validation Generates Lean Insights

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https://productmanagementfestival.com/conference/mvps-expensive-wasteless-validation-generates-lean-insights/
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Tim Herbig Head of Product iridion

“Everybody’s talking about Minimal Viable Products to fail as fast as possible. What’s thereby often times missed is the chance to validate the most critical hypotheses even before producing the first line of code. Especially during the ongoing split between discovery and delivery dual tracks, you as a Product Manager are forced to validate ongoing even without the man power of your development team.
This is why I want to talk about the huge impact waste-less validation techniques can bring into the product development process and how to handle qualitative and quantitative methods in this context.
By using concrete real-life cases, the goal is to reveal how to check wether the needed outcome of a new product idea is realistic and feasible.”

Other Talks:

  • Magic in the Mayhem: Scaling Digital Product Management Culture with a 131 Year Legacy

    Patricia Morizio Senior Product Manager, Mobile Verzion

  • Miswanting in Product Management

    Michał Parkoła Cofounder Fluid Circle

  • Beyond the Algorithm: A Framework for Building Machine Learning Products (part 2)

    Inga Chen Product Manager Squarespace

    Twitter:
    @ingachen
  • Track+: Building Data Products at Zalando

    Thorsten Dietzsch Senior Product Manager Zalando

  • Ask Me Anything with Mina Radhakrishnan (part 1)

    KEYNOTE: Mina Radhakrishnan Co-Founder, Different Ex-Uber, Ex-Google, Ex-500 Startups

    Twitter:
    @minarad
  • Ask Me Anything with Ram Papatla (part 1)

    KEYNOTE: Ram Papatla Vice President of Product Management Flipkart

    Twitter:
    @rampapatla
  • WORKSHOP: Google workshop on “Objectives and Key Results (OKRs)”

    Marianna Semenova Program Manager

    Noam Ben-Haim Group Product Manager Google

  • Using Validated Learning to Build the Right Thing

    Helena Zelem Senior Product Manager ASOS

    Paul Taylor Engineering Competency Lead ASOS

    Twitter:
    @mrpaultaylor
  • Your Customers have Customers: Design Sprint Techniques to Grow Products into Platforms

    Katrina Bautista Senior Product Designer Shopify

    Twitter:
    @katbuilt

    David Stubbs Senior Product Designer Shopify

    Twitter:
    @davekilljoy
  • 10 Things I Wish I Had Known before Becoming a Product Manager (part 2)

    Nadia Erraji Product Manager Avito.ma

  • Your Intention, Please!

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Working with Partners

    Lilia Gorbachik Product Manager Intermedia

  • The New Product Manager: What it Will Take to Be Successful Tomorrow

    Mark Hull Director of Product Management Facebook

  • Stay True to your Values. Scaling your Product Culture as your Product Scales.

    Christopher Osborne Director of Product Booking.com

  • API Product Management

    Andrea Zulian Senior Product Manager Swisscom

    Twitter:
    @winnitude

    Amancio Bouza Principal Consultant IPT

  • Personalizing User Experiences with Data & Machine Learning

    Inga Chen Product Manager Squarespace

    Twitter:
    @ingachen
  • Ask me anything with KEYNOTE Speaker Day 2 afternoon

  • Learnings from Building Products for the Health Care Market

    Stephanie Kaiser CPO Heartbeat Labs

  • KEYNOTE: Unconventional Product Innovation, for the Next Billion Customers!

    KEYNOTE: Ram Papatla Vice President of Product Management Flipkart

    Twitter:
    @rampapatla
  • KEYNOTE: Product Manager’s Transformation Challenge towards B2B2C

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • TRACK+* Using Crowdtesting to Deliver Flawless Customer Experiences

    Jörg Heilmann Senior Solution Consultant Applause

  • How to Drive Product Discovery Success by Applying the Exploration Model in Practice

    Jan Milz Freelance Product Manager

    Twitter:
    @milez

    Nikkel Blaase Senior Product Designer Xing

    Twitter:
    @JAF_Designer
  • Ask Me Anything with Supriya Uchil

    Supriya Uchil Product technology executive, formerly Amazon.com

  • How Product Is and Is Not Like Directing a Musical

    Michael Smith Chief Product Officer Prodigy Finance

  • Nailing Measurement: a Framework for Measuring Metrics that Matter

    Josephine Lee Product Manager Atlassian

    Isha Mehta Product Manager Atlassian

    Twitter:
    @isha_mehta_
  • How to Lose your Hair and Grow a Product

    Chris Long Product Growth Lead Shopify

    Twitter:
    @chris_long
  • AI is Reshaping The World

    Christian Fehrlin Founder and CEO Deep Impact AG

  • Are You Global Launch Ready? Moving from Concept to Market

    Karina R. Jensen Managing Director and Founder Global Minds Network

    Twitter:
    @DrKarinaJensen
  • Lost in the Agile Jungle

    Christian Becker Founder & Managing Director productable

  • From Clash to Consensus. The Fundamentals of Effective Team Decision Making

    Nabil Naghdy Product Manager Google

    Twitter:
    @naghdy
  • Start-up PM vs. Enterprise PM

    Tom Leung Director of Product Management Google

  • Product Management outside of High-Tech

    Supriya Uchil Product technology executive, formerly Amazon.com

  • Growing Fast While Failing Fast ain’t No Option: Challenges of Platform Product Management

    Stefania Leone Product Lead Appway

  • Building Accessible Digital Products for 100 Million Users

    Saurabh Gupta Program Manager Microsoft

  • Rising from the Ashes- the Comeback Story of a Product

    Ambily Menon Product Lead and Software Engineering Manager Synchronoss

    Twitter:
    @ambilymenon21
  • How to Revitalize your Product Vision

    Christoph Richter Business Unit Head Xing

    Christian Schlüter Team Lead Product Xing

  • Push Boundaries of Product Growth with Innovation Accounting

    Ilia Kuznetsov Partner ABRT Venture Fund

    Nick Mitushin Partner ABRT Holdings, SA

  • TRACK+* Identity Reinvented …or Not

    Adam Evans Senior Engineer Auth0

  • Pre-session + Contest: Innovation? How to Boost your Success Rate with a Single Question

    Jean-Christophe Hemes Senior Product Manager Logitech

  • Scaling Your Product Organization

    Mark Hull Director of Product Management Facebook

  • How to Add Value to Your Product (without Any Developers)

    Ciara McDaniel Product Manager Rockall Technologies

  • Designing for Voice

    Oliver Maruda Product Owner, Emerging Channels

    Twitter:
    @marcooda
  • Pre-conference session

  • Pre-session ROOM 3 + Contest: What I Learned as a PM When I Failed to Run a Marathon

    Thabet “Fesh” Alfishawi Product Manager Google / YouTube

    Twitter:
    @talfishawi
  • The Best of Both Worlds: Combining Innovation Strategies from Hardware and Software Development

    Emily Batt Senior Product Manager Kayak

  • A New Romance: AI & Product Management

    Christoph Tempich Chief Data Economist inovex

    Twitter:
    @ctempich
  • The Anatomy of Influence Power (Part 2)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Just Eat: Using AI to Solve Real-World Problems for 23m Hungry Customers

    Simon Poole Head of Technology Just Eat

  • How PMs Thrive in a DevOps World

    Dave Meyer Senior Product Manager Atlassian

    Twitter:
    @d_meyer
  • Ask Me Anything with Bert O. Schulze

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • Avoiding Product Experimentation Pitfalls

    Asa Schachar Product Engineering Manager Optimizely

  • The Story of an Experimental Retro Tool That Got Thousands of Users With $0 Marketing

    Liam Darmody Product Manager pivotal.io

  • Humans, Heat & Hygiene

    Aly Blenkin Senior Product Designer Pivotal Labs

    Twitter:
    @alyblenkin

    Ellie Ereira Senior Product Manager Pivotal Labs

    Twitter:
    @Ellieereira
  • Making Marketplaces Magical

    KEYNOTE: Mina Radhakrishnan Co-Founder, Different Ex-Uber, Ex-Google, Ex-500 Startups

    Twitter:
    @minarad
  • Ask Me Anything with Kapeesh Saraf

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Unify: How to Collaborate with Peers to Expand Influence and Perform Better

    Rebekah Mueller Senior Director of Product Management Audible - Amazon

    Twitter:
    @rebekahlmueller
  • Building Viral Loops Into Your Product

    John Koenig Sr. Product Manager, Growth Typeform

  • Ask Me Anything with Minal Mehta

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Ask Me Anything with Michael Perry

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Stuck in the Middle: Product Managers’ Network Position in Organizations

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • Becoming a Problem Solver

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • If the Value isn’t Clear, the Price Will Always Be Too High

    Matan Bar Head of PayPal Consumer Product Center Paypal

  • Habitat for Habits

    Bede McCarthy Director of Product Financial Times

    Twitter:
    @bedemccarthy
  • Mindful Timeout for Product Managers

    George Peterburs Teacher, coach, speaker for Mindfulness and Well-being Be in Resonance

  • Balancing Heuristics and Data

    David Pier Senior Product Manager Skyscanner

  • KEYNOTE: Building for the Next Billion Users

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Building Software for Vulnerable People

    Kieren Dight Product Manager Atlassian

  • Hacking Sleep with Philips’ Connected SmartSleep Wearable

    Bas Giltay Principal Product Owner Mobiquity Inc - Europe

  • Why Your Users Lie to You

    Angie Born Head of Product Scope

  • Design User-Centered – But Don’t Forget the Designer!

    Lukas Bänninger Product Manager The Ergonomen Usability

  • Lessons Learned: 5 Things I Wished I’d Known When I Started Out

    Krassi Hristova Sr Technical Program Manager Snapchat

  • Project Meets Product: Preserving Agile Product Development in Complex Projects

    Robert Schenkenfelder Product Manager Social Runtastic

  • Design For Life: Research Methods For PMs Hungry For Real Insight

    Si Dhanak Director of Product Latch

  • Mindfulness for Product Managers

    Ela Amarie Founder and Psychologist Mindful Brain

  • The Three “I”s of B2B Road Mapping

    Stefan Ritter Head of Product Ruum by SAP

    Twitter:
    @stefanritter
  • PO Imposter Syndrome

    Mehnaaz Abidi Director, Product Management Nike Digital

  • The Testing Mindset – How to Approach Perfect Market Fit Against all Odds

    Gregor Ilg Head of Product etventure

  • Building a Product Management Ecosystem

    Johan Rapp Product Management Consultant ABB

    Juliette Vernel Internal management consultant ABB

  • How Does a Product Manager Lead Towards a More Efficient Organisation?

    Luca Criscuolo Head of Product Outfittery

  • The Quest for Product Non-Functionality

    Yuriy Gaiduchok Global Business Transformation Lead Ciklum

  • Leadership Beats Expertise

    Emil Martinsek VP Product Management GetYourGuide

  • Treacherous Promise of A/B Testing

    Jakub Uniejewski Senior Product Manager Freelancer

  • Are You Equipped to Lead? Or Still Just Managing?

    Sherika Wynter Co-founder Thomas&Wynter R&D

  • Panel Discussion: Common Challenges of Product Executives and Why is It Important to Talk About It

  • KEYNOTE

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • “Will There be Trainings?…” Reimagine User Onboarding for Your Product (50 mins)

    Aleksandra Piwowarek Product Trainer WMS Zalando

    Matthias Noll Product Trainer WMS Zalando

  • SPECIAL EVENT: IMMERSIVE EXPERIENCE

  • Product Innovation Sprint: 5 Days to Test Your Idea (part 1)

    Ilona Baier Senior Interaction Designer Ginetta

  • Gather, Record, Measure, and Influence: Introducing the New Data Product Manager

    Amber Van Hecke Product Manager Atlassian

  • Product Principles, Setting Product Teams Up For Success

    Adrienne Tan Co-Founder Brainmates

  • Innovation & Structured Product Management

    Nuno Pires Head of Innovation GEOSATIS

  • WORKSHOP: Customer-Driven Growth – Experienced PM Workshop – November 14 09:00 – 13:00

    Vidya Dinamani Co-Founder Purpose Driven Product

    Twitter:
    @vdinamani

    Heather Samarin Chief Product Officer Arista MD

  • The Learning Machine: how to Create Feedback Loops with Smart Data

    Alexandra Lung Senior Product Manager Pivotal

  • Beyond the Algorithm: A Framework for Building Machine Learning Products (part 1)

    Inga Chen Product Manager Squarespace

    Twitter:
    @ingachen
  • More Success with a Better Digital Customer Journey (part 2)

    Ilona Baier Senior Interaction Designer Ginetta

  • Learnings from Building Conversational E-Commerce Experiences

    Amr El-Shimi Head of Product Management Zalando SE

    Ahmed Fathalla Senior Product Manager Zalando SE

  • Searching for Fashion – a Machine Learning Saga!

    Avinav Pashine Product Manager Facebook

  • Drowning in Feedback? How to Instrumentalize Customer Intelligence to Facilitate Strategic Decision Making

    Daniel Strazzulla Product Manager Contentful

  • Insurance – a New Way of Interaction

    Sara Bertone Product Owner Digital Business Zurich Insurance

    Mattia Zanetti Head of Digital Business Zurich Insurance

  • 10 Things I Wish I Had Known before Becoming a Product Manager (part 1)

    Nadia Erraji Product Manager Avito.ma

  • Building an IoT Wearable for Cows and a Mobile App for Australian Farmers

    Marlies De Kock Co-Founder, mOOvement mOOvement @ Rabobank

  • How to Find the Best UX Strategy for my Product

    Sibylle Peuker Partner & UX Architect Zeix

  • KEYNOTE: Power of Transparency

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • TRACK+* Building Products for Growth

    Sandhya Hegde VP of Global Marketing Amplitude

  • Lessons Learned From Scale Up – Values and Culture at the Heart of Making Great Product

    Christopher Osborne Director of Product Booking.com

  • Why You Should Stop Using Product Roadmaps and Try GIST Planning

    Itamar Gilad PM & strategy consultant, author; ex-Google Gmail/YouTube PM

  • Transforming Legacy into Success

    Andreas Creten CEO MadeWithLove

  • Delighting Customers through Omni-channel Analytics

    SuiLin Yap Product Manager Facebook

  • Building Customer Trust and Retention through Product Transparency

    Tav Klitgaard Head of Digital Zetland

  • Bringing Funeral Care into the 21st Century: Notes on what it’s like being a PM for a Colleague-Facing Service

    Andy Pipes Head of Product Management co-op Funeralcare

  • Culture, to Change or Not to Change

    Noam Ben-Haim Group Product Manager Google

  • More Success with a Better Digital Customer Journey (part 1)

    Ilona Baier Senior Interaction Designer Ginetta

  • Dream Big, Go Fast and Get Personal: How We Launched the New Oura Ring – and Survived

    Mika Erkkila Senior Product Manager Oura Health

  • Building the Best Place to Play: Sony PlayStation’s Customer-centric Approach to Product Management

    Sylvain Langrand Director of Product Management PlayStation

  • Driving Competitive Advantage Through Innovation, Adaptive Application of Best Practices, and Organizational Transformation

    Ahmed Abukhater Product Management Leadership Boeing

    Twitter:
    @AhmedAbukhater
  • The Startup Illusion: When Corporate and Startup DNA Meet

    Nesrin Elsawi Venture CPO BCG Digital Ventures

    Lida Lottko Senior Strategic Designer BCG Digital Ventures

  • Next Generation Prototyping

    Gregor Urech Partner, Senior UX Architect Zeix AG

  • Establishing Product Management in a Founder Led Company

    Dave Price VP of Product Goeuro

  • Pricing as a Feature

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Using Machine Learning to Delight Users

    Laura Hamilton Group Product Manager | Head of Consumer Web Groupon

  • Ask Me Anything with Mark Hull

    Mark Hull Director of Product Management Facebook

  • Ask Me Anything with Ram Papatla (part 2)

    KEYNOTE: Ram Papatla Vice President of Product Management Flipkart

    Twitter:
    @rampapatla
  • The End of B2B and B2C Product Management: Why It’s Now B2All

    Surbhi Dangi Senior Product Manager Amazon

  • Ask Me Anything with Mina Radhakrishnan (part 2)

    KEYNOTE: Mina Radhakrishnan Co-Founder, Different Ex-Uber, Ex-Google, Ex-500 Startups

    Twitter:
    @minarad
  • If the Value isn’t Clear the Price Will Always be too High

    Matan Bar Head of PayPal Consumer Product Center Paypal

  • How to Create Machine Learning Products for Edge

    Vera Serdiukova Project Manager, Advanced AI LG

  • Product Innovation Sprint: 5 Days to Test Your Idea (part 2)

    Ilona Baier Senior Interaction Designer Ginetta

  • The Anatomy of Influence Power (Part 1)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Ask Me Anything with Christian Sutherland-Wong

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • Workshop: The Influencer’s Toolkit for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Workshop: Super Powers of an Influential Storyteller for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Why Product Management Is a Good Cult

    Daniil Pavliuchkov Chief Product Officer VAI

  • How to Make a Touching Hardware for a Target Group That Doesn’t Pay (yet)

    Anna Markmann Gruenwald Senior Product Manager Credit Suisse

    Elham Mitkos Director Product Management Credit Suisse

  • How a North Star Helps Develop Better Products

    Gadi Weislovits Lahav Head of Product FT.com

  • AI as a Product – Learnings from Bringing an AI Product to Market

    Patrick Williamson Chief Product Officer Arago

  • Can ‘Connected Hardware Product’ Development Be Iterative?

    Shubham Bhattacharya Director of Strategic Portfolio Management Nagra

    Twitter:
    @shubhamb1212

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