WORKSHOP: Know Your Customer – New Product Manager Workshop

This workshop is targeted towards new Product Managers (less than 18 months in role) to help them get a strong understanding of their customer, shape their product backlog and roadmaps to be driven from that understanding, and learn how to make every product decision customer-driven.

There are three parts to this workshop:

1. Restructure the business problem in a customer-focused way. This will help you better communicate with your team and your management, and allow you to move faster and with more clarity.
2. Learn how to get a deep appreciation and understanding of your customer through practical and inexpensive methods. You’ll reference the output of this section every day!
3. Understand how to do customer research quickly and effectively – and translate what you learn into insights that you can use to make product decisions.

Our workshops are highly interactive, with focused, actionable feedback that will allow the attendee to make impactful product decisions (oh, and they’re fun!). You won’t believe how much you’ll learn in just a few hours. We’ll change the way you think and work forever.

Time: 3.5 hours