Artificial intelligence can tremendously change the experience customers have with a product or service. However, finding the right balance between seamless integration (resulting in a great customer experience) and too much automation through AI (resulting in an uncanny experience) requires specific product management skills. The topic recently gained additional momentum when some product managers started to publish their approaches on integrating AI into products.
Over the past few years, we have supported a number of clients in adapting AI for their products. In my talk, I’ll illustrate when and how current AI techniques can be beneficial for a product. Then I’ll summarize the current practice of integrating AI into products both from a product management and process perspective.
Furthermore, I would like to share our experiences with different types of organizational structures for product management teams and illustrate which one works best when dealing with AI-based data products.