Pricing as a Feature

Your product’s pricing model could be the most important feature. This is especially true when you are inventing a completely new category or your product is a purely digital good or service, where consumers don’t have real world analogs to compare to.

Zynga was a pioneer in free-to-play online social games and Coursera was a pioneer in free online courses. I have significant pricing experience at both companies. Through case studies, I’ll answer questions such as – why your pricing model is your most important feature, how to know if your pricing model is working, how to design an effective pricing experiment, how to set the right price point for your product, how to set prices when no benchmarks exist.