“1. WHY and HOW to apply Behavioral Economics into Product Management
2. Understand the advantages of Behavioral Economics in Product Management (with live audience experiments)
We will show that with Behavioral Economics principles you can be faster more accurate with your assumptions and thinking about your customers.
We will do live experiments with the audience and then transform these insights of the experiments into examples for business use cases so that the audience can see how to apply these insight in their daily PM work.
3. How to get access to this vast field of research and apply it in your daily Product Management routine.
We will give the audience a path into the field of Behavioral Economics, and discuss Framing, Nudging, Choices and Behavior, and it’s difference to Marketing.”