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Product Information; Expensive, Cheap, or Priceless?

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Matt Reiner Customer Advocate K15t

When growing a product company, we’re often focused on the typical business resources required: human resources, development tools, and customer support. This talk looks into the massive hidden resource of information that’s created, shared, and discarded throughout the product development process.

If we’re not careful, too much, or too little of it can make or break the team. Learn what information investments you can make to empower your organization and enable your users.

Other Talks:

  • Rethinking Product Roles: The Challenge of Transforming Into a Product Organization

    Sebastian Meyer Senior Digital Product Manager Vorwerk International & Co. KmG

  • Master Discomfort, Embrace Uncertainty and Create Leaders

    Iman ElNashar eCommerce Director eXtra

    Twitter:
    @ElnasharIman
  • TRACK+: The Identity Journey and Foundation for Continuous Improvement

    Rubén Rodríguez Pérez Senior Solution Engineer Okta

  • Why Product Managers Should Think Like an Investor

    Sascha Kropf Head of Product Management EAO AG

  • Embracing Change & Uncertainty – Learning from Improvisational Theater

    Birte Loeckel Consultant Birte Loeckel - Product and Agile Mind

  • AMA with Jennifer Liu

    KEYNOTE: Jennifer Liu SVP/Head of Product Lattice

  • Fantastic Data Products and How to Bootstrap Them

    Andreea Hossmann Principal Product Manager for Data, Analytics & AI Swisscom

  • Embracing a Beginner’s Mindset

    Gabrielle Charnoff VP of Product Jokr

  • Product Lessons From 2000 Years Ago

    Abdul Rahman Senior Product Owner Porsche Experience

  • Navigating Your PM Career: What really matters

    Dave Meyer Head of Product Atlassian

    Twitter:
    @d_meyer
  • The Product Hero – Battling our Archnemesis, the Mind

    Gino Roberto Toro Pereira Product Manager Ably

  • Imposter Syndrome Is My Product Management Superpower

    Jon La Plante Senior Product Manager Everli

  • TRACK+: Growing from Product Manager to Product Leader

    Robbin Schuurman Head of Product Xebia Academy

    Willem Vermaak Director of Operations Xebia Academy

  • Successtimonies: What I Learned From Asking 100 Googlers About Their Definitions of Success

    Jeroen Kemperman Product Lead Account Security Workspace Google

  • It’s Time to Ditch ‘MVP’

    Matt Vercauteren Senior Product Manager 383 Project

  • Stop Fixing, Start Listening – Listening Skills for (Emergent) Product Leaders

    Tanja Lau CEO/Founder Product Academy

    Arjanna van der Plas Trainer and Coach Product Academy

  • TRACK+: Three Years of Data Product Management: Our Learnings to Avoid Pitfalls

    Maximilian Könnings CPO and Datapreneur Mindfuel

    Nadiem von Heydebrand CEO and Datapreneur Mindfuel

  • AMA with Ebi Atawodi

    KEYNOTE: Ebi Atawodi Director of Product YouTube

  • AMA with Ameet Ranadive

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • How to Evaluate Your Next Career Opportunities

    Hoang Nguyen Vu Director of Product Westwing

  • The Divide That Wasn’t There: Management Lessons Across Product and Engineering

    Daniel Merriman Product Management Coach and Engineering Manager Daniel Merriman Limited

  • Demystification for Product Managers – The Art of Building Common Ground

    Daniel Sastre Garcia Lead Digital Product Manager Amadeus

  • Blazing Fast Onboarding for PMs (and how NOT to freak them out on their first week)

    Mirela Mus Founder Product People GmbH

  • Building and Rebuilding Culture

    KEYNOTE: Ebi Atawodi Director of Product YouTube

  • Building a Global Marketplace

    Mayank Yadav Product Manager Handy

    Twitter:
    @mayankspeaks
  • New Kid on the Block: The Evolving Practice of AI Product Management

    Janan Guillaume VP Products Tool Watch

  • Building Successful Products For Supply Chains

    Füsun Wehrmann Chief Technology Officer InPost

  • Inflection Points: Key Moments That Shaped My Career at Twitter, Instagram, and GetYourGuide

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • How to Use Business Design to Launch a Product in a Highly Regulated Market

    David Schmidt CPO/Founder Apothera

  • The Scars and Souvenirs of a Product Reorganization

    Sorana Tania Nemeș Head of Product Athlete Experience adidas Runtastic

  • Resilience in Product Management

    KEYNOTE: Jennifer Liu SVP/Head of Product Lattice

  • Three Product Principles I Learned the Hard Way

    Rutger Coolen Senior Group Product Manager Atlassian

  • Building a Product for the First 1% – Fast Fashion Meets Conscious Shopping

    Christian Kehr Director of Country Klarna

    Michael Rudin Product Manager Klarna

  • Influential Storytelling for Product Managers

    Stephanie Judd Founder & Managing Partner Wolf & Heron

  • How to Fool Yourself to Product Success with Data

    Büşra Coşkuner Founder Producteer

    Twitter:
    @_beesea_
  • The Building of an Internal PM Community in an Hyper-Growth Unicorn

    Alexandre Serrurier Senior PM ManoMano

  • Is Your Product Grounded?

    Heather Samarin Co-founder Product Rebels

    Vidya Dinamani Co-Founder Product Rebels

    Twitter:
    @vdinamani
  • The Stances of the Product Manager

    Chris Lukassen Chief Product Officer Expandior

  • Global From Day 1: Building Products with a Global Reach

    Maria Uvarova VP of Product Kiwi.com, ex-Amazon

  • Finding your Personal Product Market Fit

    KEYNOTE: Michael Bullion Director of Product Management WhatsApp

  • Resilence in Product Management

    KEYNOTE: Jennifer Liu SVP/Head of Product Lattice

  • How to PM a Fantasy Novel

    Laszlo de Brissac Product Manager Google Travel Sustainability Google

  • Scrappy Mixed Methods – The Resource-Strapped PM’s Guide to Getting Data-Informed

    Tom Airaksinen Product Owner PE Accounting

  • Identifying Successful Products Based on a More Effective Market and Competition Analysis

    Thorsten Krebs Head of Consulting encoway GmbH

  • From PM to CPO: The 10 Frameworks That Helped Me Succeed

    Alfonso Fiore Product Leader

  • Why a Product Strategy is Not About Vision, Mission or a Roadmap

    Aurelian Cotuna Head of Product Swat.io

  • Story Plot, or… a Poor man’s Product Scoping Tool

    Ignatius Edwin Product Manager Vinted

  • How to Successfully Navigate Product Evolution During an Economic Crisis

    Gopika E.M. Product Lead TIER Mobility

  • How To Kill Your Product

    Stephanie Musat Staff Product Manager HBO Max

    Twitter:
    @@sdmusat
  • ICED Theory – How to Grow Your Infrequent Product?

  • Do Backends Need Product Managers?

    Justyna Walkowska Group Product Manager DeepL

  • Embrace Shared Humanity: A Product Scaling Story

    Johann Arispe Product Manager Oda.com

  • A Practical Approach to Product Strategy

    Nacho Bassino Director of Product XING

  • Building the Right Product, and Building it Right: Lessons from Experimentation Programs

    Elizabeth Gabster Director, Strategy & Value Advisory Optimizely

  • Establishing Product Management for a Scale Up Product in Six months

    Niko van Eeghen VP Product Happeo

    Twitter:
    @nikove

    Victor Manrique Yus Head of Product Management Happeo

  • Building a new data strategy and culture at Adyen to deliver on data and AI products

    Carlo Bruno VP Product Adyen

  • Doing Product Ops Right

    Anabela Cesário VP of Product Operations and Chief of Staff to the CPO OutSystems

  • As a PM, When Do You Decide to Introduce AI / ML in Your Product?

    Mansi Singhal Product Manager Intuit

  • How Efficient Communication Can Make You a Better Product Manager

    Miruna Ursache Founder Refraiz

  • Achieving the Unattainable: Build Cross-Functional Alignment

  • The Visual PM: Putting Drawings Into Practice

    Julia Steier Product Manager Google

  • Powering the Metaverse

    Avinav Pashine Product Manager Meta

  • TRACK+: Running Diagnostics on Product Culture

    Corina Dumanovschi Head of Product OLX Group

  • Product Management for Internal Platforms

    Mario Konschake Associate Director of Product Hello Fresh

    Jessica Ulyate Associate Director of Product Hello Fresh

  • TRACK+: Sharpen Your Core Differentiation in Times of Uncertainty

    Rikke Rosenberg Senior Product Manager Visma

    Miro Remias Sr. Product Manager Productboard

  • Outcomes-Oriented Roadmap: From Vision to Reality

    Fani Bahar Senior Product Manager Snyk

    Julia Keis Product Manager Schnaeppo.de

  • Culture Eats Strategy for Breakfast

    Jessica Dewald Director of Product Zalando

  • TRACK+: Stop Tracking Vanity Metrics: Product Metrics That Matter

    Michael Witzenleiter Chief Executive Officer and Founder Conversion Maker GmbH

    Timo von Focht Country Lead D-A-CH Mixpanel

  • The Journey Towards Scalable Analytics and Data Platform at Hypergrowth: Lessons Learned

    Alexander Elyasov Data Product Manager Miro

  • The Art of Managing Human Factor in AI Product Development

    Yana Neykova Product Manager SoftServe

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