Product Management outside of High-Tech

So you have been hired as a product manager in a non-digital traditional brick and mortar, or you are a CEO who has grown to a reasonable successful scale without having a single product manager on board. What does product management mean for traditional companies? What aspect of a culture curve should you anticipate while bringing about product management best practices? How does return of investment work in this world?

Learn about my experiences working with digital and non-digital companies trying to embrace product management. Laugh at my mistakes and learn how to not make those mistakes yourself.