You finally decided to go cross-functional and you are brave enough to embrace decentralised tech. But, hey, your teams look divided as before, they struggle to find a direction, silos are still in their minds, new conflicts emerge. How to deal with that? Well, in Outfittery we believe that product managers are key players in this transition. So we we put them in the driver’s seat and they helped build the basis towards a better organisation. In this talk I will explain what, how and why we did it – and all the pains associated.