KEYNOTE: Product Manager’s Transformation Challenge towards B2B2C

Bert will talk about the Product Management role in a transforming environment. Delivering a lighthouse product on the expectation of a huge installed base with an limited appetite for disruption on the one side and a fast growing new customer community, starving for innovation on the other side. You might perceive SAP as a conservative company, when it comes to their products – hear about the inside out story of a company with an unprecedented growth over almost 5 decades.

As a consequence of transformed customer business models and end user demand, the Product Manager´s journey towards B2B2C is affected by many things creating widespread challenges.: Manage co-innovation, customer and partner relationships, evolve price and delivery models as well as agile development practices.

Get insights and hear examples from Bert Schulze, VP SAP S/4HANA Product Management and Co-Innovation, how SAP is balancing between table stakes and innovation to stay ahead of the crowd.