With a deep understanding of the business case, various levers can be detected more easily to make a product idea profitable.
The approach of already thinking in terms of a business case during product discovery can ensure viability at an early stage. If viability cannot be ensured at an early stage, even in various scenarios (higher costs, lower sales, longer implementation period, lower willingness to pay, etc.), sunk costs can be reduced or product bundles can be easier defined.
Provided that the business case is still constantly adjusted with new insights, new scenarios can also be calculated. In this way, product discovery not only deepens knowledge about the product and the customer, but also about the viability of the product idea.
By means of examples / learnings the benefit can be shown and also the fear can be reduced. The effort is relatively low for an even greater benefit.