The most difficult aspect of making products is leading teams of people to drive the right set of outcomes. As Atlassian succinctly says, “Teamwork is really fucking hard”.
The results of this are significant; delays in product launches, resources spent on non-value producing activities, quality issues. The list is long.
What product teams need are fewer tools and methods. Instead, they need a set of guiding principles that lead teams of people and individual members. Guiding principles that make decision making a lot easier, and definitely more enjoyable.
This talk not only offers teams clear actionable steps for creating a shared set of product principles but will also provide examples of other team’s principles and how they’ve been used, and applied across a different range of businesses.