Why a Product Strategy is Not About Vision, Mission or a Roadmap

Most companies think they have a clear strategy. However, what they think is a Strategy is usually nothing more than a Mission and Vision statement, sometimes a Roadmap, or just a set of goals.

But a real Strategy is not a Mission, Vision, Roadmap or a long term plan. A Strategy requires clarity in decision making. It includes a set of choices on what to do and equally on what not to do.

In this session I will present a clear process on how to set a Strategy and what to focus on.