Track+: Quantitative Data is a Shadow: Shed Light on the Product with Real Human Insight

Quantitative Data is undoubtedly powerful, but it can also be misleading for the product team. It’s easier than ever to build dashboards, track metrics, and pour over numbers, but how do we know if we’re even measuring the right thing when it comes to product management? True product insight comes from understanding the humans behind the data and balancing our perspective. Quant data is important, but it’s only one part of the puzzle.
In this talk we’ll explore three key areas;