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Retrospective on Building a Platform: Looking into Challenges Beyond Theory

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Ekaterina Garbaruk Monnot Product Director Pleo

“During the presentation I would like to go through the examples of building platform solutions from my personal experience.
Firstly I will address what a Platform product is and what are the risks and benefits of building platforms. I will also highlight the role that Product strategy can play in mitigating some of those risks.
Secondly, I will talk about creation of the value proposition and strategy itself and will give an example of how I created a strategy for one of the platform products that I work with.
Lastly, I will cover the truth of execution : how the tools like MVP, iterative development, close collaboration and storytelling can be used in Platform product management.”

Other Talks:

  • The Art and Science of Moving Any Metric

    Varun Sharma Product Lead Google

  • How Mobile changes the game in Product Management?

    Sandy Castagna Lublink Head of Mobile Product SeLoger Group

  • PMF 2049: What is Our Future?

    Kirsten Zverina Founder/Product Manager Abethos Ventures

  • Simplify C-Level-Funded Roadmap Alignments in Scaling Product Organizations

    Tobias Quelle Head of Product Online-Shops & User Experience Digitec Galaxus AG

    Twitter:
    @tequeko
  • How I Used No-Code Tools to Save 10k€/Month

    Isabel Gárate CPO and Co-Founder

  • Building the Perfect PM: A Model for Professional Development

    Greg Prickril Co-founder https://www.career.pm

  • You are Biased and So is Your Data

    Sorana Tania Nemeș Head of Product Athlete Experience Runtastic GmbH

  • Making Better Product Decisions Using The Confidence Meter

    Itamar Gilad Founder; ex-Google Gmail/YouTube PM Product Front

  • AMA with Matt Henderson

    KEYNOTE: Matt Henderson Business Lead EMEA Stripe

  • Lessons Learned from Working on 3 Machine Learning Powered Products

    Shambhavi Pandey Founder, Ex Sr. Product Manager @Amazon) Mentor Me Good

  • The Visual PM Toolbox (presentation)

    Julia Steier Product Manager Google

  • Scaling Success: How to Build & Grow Your Product Team

    Shay Howe VP of Platform Strategy ActiveCampaign

  • The Multicultural Elephant in the Business Communication Living Room (interactive part 1)

    Miruna Ursache Founder Refraiz

  • AMA with Vivienne Sung

    KEYNOTE: Vivienne Sung VP Product Bumble

    AMA with Vivienne Sung

  • Re-Platform and Re-Design Together: a Competitive Advantage

    Omar Moling Product Management Lead Beekeeper

  • Product Design by Behavioral Economics

    Michael Hänni Digital Product Lead Viseca

    Reto Blum Choice Architect

  • Building a Global Marketplace

    Mayank Yadav Product Manager Handy

    Twitter:
    @mayankspeaks
  • Prioritizing High-Impact Features – Critical Thinking Beyond Popular Methods

    Adelina Mihala Senior Product Manager Wallapop

  • New kid on the block: the evolving practice of AI product management

    Janan Guillaume VP Products Tool Watch

  • Career Path Development, or: How to Keep Up with Your Maturing Team

    Robert Schenkenfelder Head of Digital Product Management Epitome, ex-adidas Runtastic

  • How to have the hard conversations that get you promoted faster

    KEYNOTE: Vivienne Sung VP Product Bumble

  • Managing Infrequent Products is Challenging. Do You Have a Playbook?

    Vivek Kumar VP Product PropertyGuru

  • Lessons from How We Transitioned from Projects to Products.

    Leon Barrett Product Director 383

  • The Multicultural Elephant in the Business Communication Living Room (interactive part 2)

    Miruna Ursache Founder Refraiz

  • The Science of Product Experiments

    Jacob George Head of Product Founders Factory

  • How to Address the Gaps in your Data

    Paris-Anne O’Shea Associate Product Manager Google

  • Reinventing Established Products – and How to Shift the Organisation, Processes and Mindset Accordingly

    Jan Erik Schwitters Director Product Xing

  • Making Better Product Decisions: Decoupling Bad Luck from Bad Decision-Making (1 hour)

    Anna Zawilska Product Manager Suvera

  • Building All-Star Product Teams

    Amit Fulay VP of Product Microsoft

  • Lean Patent Canvas 4 Innovators

    An Cosaert Innovation strategist Inquirendi

  • KEYNOTE VS

    KEYNOTE: Vivienne Sung VP Product Bumble

  • How to Spot (and Escape) a Failing Product Strategy Before It’s Too Late

    Gopika E.M. Product Manager Zalando

  • Replacing the Flagship Mouse in a Mouse Company – Learnings on Decision Making

    Jean-Christophe Hemes Head of Product & Innovation Logitech

  • Building Marketplace Products and Measuring Trust

    Sam Bradley Director of Product Management HomeAway, an Expedia Group brand 

  • How to Determine What Users Want to See During Onboarding, and How We Tripled Our Install-to-Trial User Conversion Rate

    Andrey Mikhaylyuk VP Product Flo Health

  • Video Helps the Audio Star

    Nesrine Changuel Product Manager Google

  • Processes that Streamline Product Management

    Sultan Seitbekov Lead Product Manager Miro

  • Keynote: Leading when the Floor is Lava

    KEYNOTE: Radha Narayan Senior Product Manager Google

  • A Product Manager’s guide to Open Source projects

    Ori Bendet Director of Product Management Checkmarx

  • Track+: Designing and Implementing an Integrated Identity Strategy

    Adam Evans Solutions Engineer Manager Auth0

  • Five Roadblocks in Product Management Careers

    Shobhit Chugh Product Manager Google

    Twitter:
    @shobhitchugh
  • Product Lessons Learned from Amazon, Google, and Stripe

    KEYNOTE: Matt Henderson Business Lead EMEA Stripe

  • Why Your Agile Team Doesn’t Feel Very Agile: How a Values-Based Product Strategy Can Help

    Luke Gallimore Head of Product Management Monstarlab

  • The Core of Product Management is You, the Product Hero

    Gino Roberto Toro Pereira Product Manager Ably

  • The Visual PM (workshop 1 hour)

    Julia Steier Product Manager Google

  • KEYNOTE BD

    KEYNOTE: Bharati Dalela Head of Data Product Ebay Classifieds Group

  • The Visual PM (interactive part 2)

    Julia Steier Product Manager Google

  • How to Build Internal Platform Products: Strategy and Lessons Learned

    Priyanka Shetty Product Manager Twitter

  • Disruptive Innovations: Building PlayStation 5

    Sylvain Langrand Sr. Director of Product Management PlayStation

  • Track+: Building Products with a User-Centric Mindset

    Krish Ramachandran Chief Revenue Officer Europe and South America Netcore Cloud GmbH

  • Track+: Amplitude Fireside Chat: How Productboard Uses Digital Product Analytics to Build Excellent Products

    Sven Ehlhardt Account Executive DACH Amplitude

    Miroslav Remias Senior Product Manager Productboard

  • Track+: Quantitative Data is a Shadow: Shed Light on the Product with Real Human Insight

    Harrison Gilmore Senior Product Manager, Panel Group UserTesting

  • Scrappy to Scale: Growth Tactics and Strategies to Usher Your Product Through Any Phase

    Prerna Singh Senior Director of Product Meetup

  • The Importance of Product Strategy and How to Get it Right in a Remote Setting

    Francesca Cortesi CPO Hemnet

  • How Productboard uses Digital Product Analytics to build excellent products

  • Unlocking Your Superpower – How to Find Your Specialization

    Hoang Nguyen Head of Product Westwing

  • Opening Keynote

    KEYNOTE: Matt Henderson Business Lead EMEA Stripe

  • How Stripe Validates Ideas for New Products — an Introduction to Customer Problem Stack Ranking

    Daniel Kyne Co-Founder & CEO OpinionX

  • Customer Experience v/s Security

    Sandesh Patil Senior Product Manager Technical Amazon

  • Radical Product Thinking Your Way to a Strategic Role as a Product Leader

    Radhika Dutt Author of Radical Product Thinking Radical Product

  • TRACK+ The Modern Data Stack: Your Ticket to Product Analytics Expertise

    Matt Smith Strategic Customer Success Manager Mixpanel

  • Fostering a Learning Organization

    Tanja Lau CEO/Founder Product Academy

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