The Scientific Method: Hypothesis-Driven Product Management

At the heart of a great product is unique value that the product delivers to customers. However, the path to get there is often riddled with unknowns – who is the customer, what are the most useful features etc. Every product team starts with assumptions for these but often go too far into shipping a product before understanding if their assumptions were right.
The scientific method of product management can help break down these assumptions into specific hypotheses that product teams can quickly validate and learn to make their products more valuable. This is how some of the best products have been built.
In this session, come learn about how you can use hypothesis-driven product development in your day-to-day work – best practices, success and failure stories!